Nilay Patel

For a variety of reasons.

One, I'm personally curious.

Two, my daughter will kill me if I don't ask you about K-pop Demon Hunters.

It's the IP that runs our house.

Is it true that K-pop Demon Hunters was a surprise to the industry and you weren't ready for Christmas this year?

Take me inside that negotiation, right?

You saw it.

Nobody wanted it.

Suddenly it's super hot.

You obviously understood watching it with a little bit of LinkedIn validation.

Yeah, that it was going to be the hottest thing.

What's that negotiation with Netflix like?

When you say you used AI tools to make fully featured models to show them, how does that process work now?

Is it your designers went away and came back with ideas?

Did you personally prompt ChatGPT to make you Rumi toys?

Wait, so you code in like the personality of a character from reporting franchises?

That back and forth between the taste of your designers and the people who manage your brands and the ability to generate slop at massive amounts of scale, it feels like the tension for every entertainment company right now.

I'm wondering how you see it.

I know Hasbro has talked about, you've talked on earnings calls about how your past experimenting with AI, right?

It just integrated into your workflows and-