Nilay Patel

People can use it however they want to the company.

But that tension between slop and quality, slop and productivity, it's not going away in this industry.

It feels like it's only rising.

How are you thinking about it?

I hear a lot from creatives who listen to the show, who read The Verge and other ways.

And the fear in the audience is that being a creative has been a pretty hallowed, a pretty special role, especially at a company like Hasbro.

And AI makes everyone feel like they can have taste, right?

You can prompt Gemini.

And you can just get a nano banana image of whatever.

And you're like, now I'm creative too.

And the audience can participate in that with your brands and your IP as well.

And there's something there that has a lot of people very skittish.

You can see it actually in games.

You mentioned gamers don't want AI anywhere near their games.

Like even the audience in some categories really doesn't want this to happen.

How are you managing that inside a company like Hasbro?

How are you keeping your designers and your creatives protected or empowered instead of fearful?

We have to pause here for a quick break.

Welcome back.

I'm talking with Hasbro CEO, Chris Cox, about how all the IP licensing Hasbro does turns into actual toys and products.