Nilay Patel

You can see how there would be some division of who gets to do what at what time, depending on the capabilities of all these divisions, how many resources you have overall.

Who breaks those ties?

Where do new ideas come from in the system?

This is the thing I worry about most in our current information environment that...

existing IP has so much value associated with it because you don't have to try to get attention for it.

And new things, you're just sort of waiting for the next weird influencer to show up with an idea that goes viral.

You know what I mean?

Like, did you have a meeting where, like, we have to make a 6-7 toy?

Like, I don't know where the new ideas come from.

Let me ask you the other kind of questions.

And I want to get to tariffs.

I want to get to video games.

There's a lot of stuff left on my list here.

You've kind of answered this already in a way.

How do you make decisions?

What's your framework?

I think that makes sense in the context of creativity and making stuff.

There's a set of decisions you've had to make recently that just seem on the ground, in the weeds about how to manufacture things in the world that we live in today, especially around tariffs.

So tariffs are obviously uncertain.

They're coming and they're going.