Nilay Patel

Did you personally prompt ChatGPT to make you Rumi toys?

Wait, so you code in like the personality of a character from reporting franchises?

That back and forth between the taste of your designers and the people who manage your brands and the ability to generate slop at massive amounts of scale, it feels like the tension for every entertainment company right now.

I'm wondering how you see it.

I know Hasbro has talked about, you've talked on earnings calls about how your past experimenting with AI, right?

It just integrated into your workflows and-

People can use it however they want to the company.

But that tension between slop and quality, slop and productivity, it's not going away in this industry.

It feels like it's only rising.

How are you thinking about it?

I hear a lot from creatives who listen to the show, who read The Verge and other ways.

And the fear in the audience is that being a creative has been a pretty hallowed, a pretty special role, especially at a company like Hasbro.

And AI makes everyone feel like they can have taste, right?

You can prompt Gemini.

And you can just get a nano banana image of whatever.

And you're like, now I'm creative too.

And the audience can participate in that with your brands and your IP as well.

And there's something there that has a lot of people very skittish.

You can see it actually in games.

You mentioned gamers don't want AI anywhere near their games.