Nir Eyal
speaker
846 appearances
1 recordings
1 series
first heard Jun 2026
last heard 21 Jun
Nir Eyal’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
Okay.
That our whole model of motivation is wrong.
That we think economics tells us that if you have an incentive,
And you know what to do, well then you'll do it.
But that's not true.
That I can know exactly what to do, right?
If you want to get in shape, you have to eat, right, and exercise.
For 99.9% of the population, that's it.
There's no secret, right?
Do we need the gurus and the diet books and no, we know what to do, so why don't we do it?
Well, because motivation is not a straight line.
Motivation is a triangle.
That you need to not only know the behavior, what do I do?
Not only do you need to know the benefits.
Why I'm doing it.
But most importantly, you have to have the belief.
You have to have all three: the behavior, the benefit, and most importantly, the belief.
So if you don't have all three, you're not going to do the behavior, even if you know what to do.
And so in this age when we have all the answers accessible, what's missing and why more and more people are, I think, dissatisfied with themselves or with family members who are limiting their own potential, it's because we don't understand.
And how to leverage the power of beliefs.
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