Noah Reschetta

No, the tripod is a different SKU.

That one retails for $24.95 and it costs us $4 to manufacture that.

No, they actually have a different SKU of ours that's the selfie stick pole.

That one costs us $5.80, and it retails for $34.95.

Um, so we have to calculate the shipping costs and, uh, because those are pretty long, um, we account for roughly two, $2, uh, shipping costs because we have to air freight at all.

So that's one of the big problems.

No, I'm talking about the shipping to get it from our factory to AT&T's warehouse.

Yeah, so that would be added into our cost.

AT&T sells it either at $34.95 or they may be offering incentives and coupons.

I think they can drop it as low as $25 and then it just affects their margins.

They're buying it from a distributor who buys it from us.

Okay, so here's the whole spread.

We sell it to a distributor at $12.50 and

The distributor sells it to AT&T at I don't know what price, but they've got to have some kind of a margin in there.

And then AT&T sells it to consumers.

So everyone's kind of getting a piece of that along the way.

The $1,250 minus our cost, which would be the $580 plus shipping.

Yep.

And then you'd still subtract a tiny bit for customs and duties when you're importing, but that's pretty small.

So yeah, something around that.