Nufar Gaspar

Okay, let's talk about the next employee.

The next one that I want you to hire is the communication expert, the one that writes in your voice for your audience and not kind of a generic executive prose that sounds smart but is very annoying.

And I think the communication is the area with the widest gap between basic and advanced AI usage because it's trivially easy nowadays to generate text that sounds like everyone and basically no one.

And generic, pleasant, forgettable AI is very, very common.

But if you want AI to actually sound like you and to differentiate between audiences and platforms and goals, this is a real skill that you need to adopt.

And it's also one of the first areas where people around you can tell whether you are using AI lazily because most people can now identify AI-created content quite easily versus people who are using AI well or that are even writing for themselves.

So the distance between I can tell this is AI and this sounds exactly like hair is entirely about how you steer it.

And here what I want you to do with this digital communication expert are to, first of all, do some style profiling.

And here I want to offer two approaches that work together.

First, I want you to collect all your best writing across document types.

Those can be board updates, team emails, LinkedIn strategies, and so on.

Give them to the AI as examples.

And then ask the AI to analyze your writing style.

Because AI is very good at naming the patterns that you cannot articulate.

You just don't have the language yourself.

We'll talk about your rhythm, your sentence structure, your rhetorical preferences.

Most of us are not linguists and thereby cannot call it out.

And if you are in a position where you want to even improve your writing style, combine the examples that you created with the AI and narrated analysis to form a guide that actually captures you, but also supplement that with additional writing of people that you truly appreciate how they write or things that you cannot exactly express why you like it, but they resonate very well with you.

It's not copying, it's just augmenting your style with some of the aspirations of perhaps how you want to sound.

So that will also help you to evolve your voice beyond just getting AI to sound exactly like you if you think that there is a room for improvement.