Ola Sars

speaker

162 appearances 1 recordings 1 series first heard Aug 2026 last heard 4 Aug

Ola Sars’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.

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Business Daily · Founders: Ola Sars from Beats Music to the soundtrack of hospitality · 4 Aug 2026 podcast

I mean, the music you hear when you walk into a restaurant, hotel or a cafe.

And then we decided to do it in collaboration.

And I invested my money that I made and Spotify AB, which is the mother company here in Sweden, invested.

We built out the product quite quickly, which was initially called actually Spotify Business.

And lo and behold, businesses also want to buy music streaming and businesses want to play the right music at the right place at the right time to sell more coffee or whatever they're selling.

So 2018, we launched Soundtrack as an independent brand and product and rolled out almost, I think, 50 markets quite quickly.

I'll try to simplify it.

First of all, these services are not licensed for commercial use.

It would be like opening a cinema with a Netflix account.

The tracks aren't licensed for commercial use.

It's a different licensing model for commercial use.

That's a major problem for you as a business owner.

You can get sued.

It's also a major problem for the music industry because obviously they're under monetizing their art.

And it's a problem for music creators because they're not getting paid the correct rates.

So there's an underlying licensing problem.

Nobody had licensed music streaming for commercial use previously.

Yeah, the story of my life is obviously finding sometimes good timing, but most often bad timing.

Just when we had gone through rollout, funding, close to death experiences, trying to fund the kind of carve out from Spotify with new investors and a whole bag of problems, I was able to kind of steady the ship.

Then I looked out of my window and there was no one on the street.

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