Oli Gardner

we grandfather everyone in this time for at least two years um the plans have been restructured in a way that is actually more beneficial probably if you go to the new pricing because some of the things we charge you for extra four little add-ons we don't do that anymore and we based it based in more on the actual pure value you're getting

But yeah, you can get it for about two years.

But the reason we did it back like five years ago was because we were having too many support calls with people who weren't marketers.

They were just people who signing up was too cheap.

Since we took that away.

What was that plan price point wise?

I think we had like a $10 plan.

And so we took that out.

And then we eventually took the $25 plan out as well.

Our revenue went up, obviously, because things cost more.

I mean, it's really scary doing that.

You think, oh, no one's going to sign up anymore.

But they do.

They pay for it.

It's a great product.

But also our support burden went way down because now we had professional marketers who knew what they were doing on the phone.

So they were asking marketing questions or how to use the product rather than how do I do marketing or what do I do with this?

And as we've grown, we're now, we're trying to scale with our customers.

So we've gone, we're going more for the M and the SMB.

And so that's where our features have gone, and that's where our pricing.