Oli Gardner

So that was the strategy.

I think it's around the 5% or 4.5% level.

We want it down to just around 2%.

Yeah, that's the basics of it.

And just some more pro things, like if you're integrating with Salesforce and Marketo, you're a larger company, and you're gonna be having more use out of this product, so we kind of get there.

And also some features like dynamic text replacement, that actually might be across the board now, I think it is.

Yeah, overlays, because they're so successful,

And there's so much data and so much traffic.

But yeah, so there's a limitation on how many you can have live at one time.

Part of that's actually, you know, it's not necessarily our intention, but it's a good behavioral trait, especially if it's on one website, because you don't want those everywhere.

That's not responsible use of technology.

And the reason we call them overlays, they are pop-ups, but we call them overlays because we're trying to draw a line in the sand behind, you know, between the past when these things have been abused in terms of interaction and psychology.

And we're trying to do it right, trying to be responsible with the technology because technology is not the problem.

We are.

They would be the one I respect the most when it comes to the overlay world because I know that they're doing a lot with machine learning and such.

So they're pretty advanced.

What I like about ours is the main difference between us and everyone else is that because you use the Unbounce Builder, it's 100% configurable.

So you can make it exactly on brand, pixel perfect version of your...

you know, your Photoshop design.

So when you see it, it looks and feels like your design.