Paddy Galloway

aren't the best for building depth. And then on the flip side, platforms with great depth, like, for example, email, newsletter, but also things like Twitch. Twitch is a great example. Twitch creators convert insanely well, but there's no discovery on Twitch. There's really bad discovery on Twitch. In fact, most Twitch creators grow by going viral on Twitch.

x and on youtube and then putting an audience towards twitch so i think it's a bit of a unicorn when it comes to you can build a really strong connection and community around an audience and still have really good discovery and i don't think there's anything else out there i'd be curious if you agree or disagree with that um yeah i agree i agree i think um i'm i'll tell you how i think about youtube it relates to this and you can tell me

x and on youtube and then putting an audience towards twitch so i think it's a bit of a unicorn when it comes to you can build a really strong connection and community around an audience and still have really good discovery and i don't think there's anything else out there i'd be curious if you agree or disagree with that um yeah i agree i agree i think um i'm i'll tell you how i think about youtube it relates to this and you can tell me

x and on youtube and then putting an audience towards twitch so i think it's a bit of a unicorn when it comes to you can build a really strong connection and community around an audience and still have really good discovery and i don't think there's anything else out there i'd be curious if you agree or disagree with that um yeah i agree i agree i think um i'm i'll tell you how i think about youtube it relates to this and you can tell me

Yeah, I like that.

Yeah, I like that.

Yeah, I like that.

No, I think you're hammering on a good point though, which is like, I mean, here's a great case study of this, right? Noah Kagan, you mentioned Noah Kagan earlier in this conversation, someone we worked with. When I first started working with Noah, he was doing 10, 15, maybe 20,000 views a video. At our height of working together, we were doing 400 or 500K views a video.

No, I think you're hammering on a good point though, which is like, I mean, here's a great case study of this, right? Noah Kagan, you mentioned Noah Kagan earlier in this conversation, someone we worked with. When I first started working with Noah, he was doing 10, 15, maybe 20,000 views a video. At our height of working together, we were doing 400 or 500K views a video.

No, I think you're hammering on a good point though, which is like, I mean, here's a great case study of this, right? Noah Kagan, you mentioned Noah Kagan earlier in this conversation, someone we worked with. When I first started working with Noah, he was doing 10, 15, maybe 20,000 views a video. At our height of working together, we were doing 400 or 500K views a video.

But in doing that, because that was, you know, when we met with Noah's team, they were like, we want to increase views. So I'm like, okay, we will work on increasing views. But what happens in doing so is, yeah, we go so top, like I like your example of like looking at the very top of the niche, the broadest videos in the niche. We went so focused on making formats around there.

But in doing that, because that was, you know, when we met with Noah's team, they were like, we want to increase views. So I'm like, okay, we will work on increasing views. But what happens in doing so is, yeah, we go so top, like I like your example of like looking at the very top of the niche, the broadest videos in the niche. We went so focused on making formats around there.

But in doing that, because that was, you know, when we met with Noah's team, they were like, we want to increase views. So I'm like, okay, we will work on increasing views. But what happens in doing so is, yeah, we go so top, like I like your example of like looking at the very top of the niche, the broadest videos in the niche. We went so focused on making formats around there.

But then on this kind of beautiful, like 360 that can happen on YouTube, I think Noah kind of looked at it and was like, okay, now I'm getting loads of viewership, but when I want to promote something or when I want to make a video that's talking about me or my stuff, it does terribly. So I'm almost like being like negatively reinforced to not do that.

But then on this kind of beautiful, like 360 that can happen on YouTube, I think Noah kind of looked at it and was like, okay, now I'm getting loads of viewership, but when I want to promote something or when I want to make a video that's talking about me or my stuff, it does terribly. So I'm almost like being like negatively reinforced to not do that.

But then on this kind of beautiful, like 360 that can happen on YouTube, I think Noah kind of looked at it and was like, okay, now I'm getting loads of viewership, but when I want to promote something or when I want to make a video that's talking about me or my stuff, it does terribly. So I'm almost like being like negatively reinforced to not do that.

And then I've kind of made a prison for myself and making these viral videos, which is the cost of going viral, which is like, Hey, like if you want to go really broad, there is a downside, which is you're not going to be able to do whatever you want. You're going to have to pander to to an existing audience. And there are exceptions of that. Some creators who just say, I make whatever I want.

And then I've kind of made a prison for myself and making these viral videos, which is the cost of going viral, which is like, Hey, like if you want to go really broad, there is a downside, which is you're not going to be able to do whatever you want. You're going to have to pander to to an existing audience. And there are exceptions of that. Some creators who just say, I make whatever I want.

And then I've kind of made a prison for myself and making these viral videos, which is the cost of going viral, which is like, Hey, like if you want to go really broad, there is a downside, which is you're not going to be able to do whatever you want. You're going to have to pander to to an existing audience. And there are exceptions of that. Some creators who just say, I make whatever I want.

And they can be very loud about how silly it is that everyone else panders too much to their audience. But I'm like, you're a unicorn. Casey Neistat, I love Casey Neistat to bits. I'm not going to listen to him too much when it comes to YouTube strategy because he's a unicorn. Like he can, his like sense of what's good is so strong that he can make great videos.