Paddy Galloway

speaker

271 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Paddy Galloway’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · This YouTube expert made creators $100M+ (Not clickbait) · 15 Jan 2025 podcast

And I also like to use other people a lot for this as well, where I remember like working for a channel at one point and I would like send them like three outliers or send this, sorry, not them, but this college kid that went to the college I used to go to, three ideas.

and then i would be like these three ideas work for us brainstorm 50 ideas similar to this for each of these ideas he'd come back with 150 ideas i'd pay him 40 i would look at the ideas i would go through and They'd be mainly dog shit, but there'll be some in there that jump out. There'll be something in there that sort of has like a kernel or something I can work with.

So I like to do this myself, but I also like to bring in other people for this. I've worked with big crowds before that have like a Discord channel. We're in the Discord channel or the Slack channel, whatever it might be. If it's a community thing, school, circle, whatever you're using for community, you have a channel where people like contribute their own ideas as well.

and it's almost like how do we just have this huge funnel that's capturing ideas from everywhere so i want the shower thoughts i want the walk in the park and i think of an idea i want those i also want the schedule idea time i want the idea if i have a producer an assistant producer has joined one of our teams that we work with who has never done youtube before and just is like hey i just hold the camera i'm like i still want you to come up with ideas and see what happens because i'm a big believer that like

anyone can come up with an interesting idea for a YouTube video. And sometimes there's a benefit in someone that's outside of your world as well.

So if you apply your criteria filter, Because the classic, like if I had asked people in 1910, you know, what they wanted, they'd say a faster horse instead of a car. So if you have, that's why the system of having the elimination criteria is so essential because I've found the flip side where like people listen to their audience too much and the audience will nearly always say more of this.

It's something you've already done, you know, or like they'll just say, well, you should do something like this again. And you know, that might be a good idea, but. maybe there's something else that exists out there.

Thousand percent. To me, there's like three main sources of ideas for YouTube channels. So external sources, this is basically like outlier theory, outlier ideation, which is looking at other channels. We've talked about this throughout this podcast, but using tools like view stats, one of 10, even just looking at YouTube yourself, seeing what's working. There's so many levels this can go to.

Like another thing I've done in the past is create a dummy YouTube account. and then only watch my channel on that YouTube account, and then see what videos I get recommended. Because YouTube's algorithm can serve you videos you might not have seen otherwise. Because let's say I'm a channel that just does startup ideas.

You still probably watch other things in your watch history that aren't just startup ideas. And that's going to pollute your recommendation feed to a certain extent, because it's tailored to you. But if you create a channel that just watches your channel, you're kind of getting your viewers' archetype and seeing what they... they might be watching in other ways.

Um, so external ideation, internal ideation, that's like looking at our own channel, what's worked for us, what's doing well for us on the channel, what's getting views on the channel right now. Can we bring some more ways of doing ideas around that? And then innovation is, you know, the classic kind of like blue ocean sit down, like what could be cool? Like,

I'm a big believer that nothing is ever completely original. There's always going to be some way that got impacted or molded by something else. But more so, you're not looking at a video for inspiration. You're kind of like just sitting down. Maybe you're looking at like a show or something or a movie and you're like, oh, that could be cool to do a YouTube video on or whatnot.

But if you're using those three sources, and maybe it's like 40, 40, 20, like 40 ideas coming from external, 40 from internal, 20 from innovation, something like that, you can mix and match those ratios. But if you're brainstorming a large volume, 110, one, you're just gonna be in a much better place as a channel. The crucial step here as part of this process is your elimination criteria.

To me, that's like four or five things that you sit down and decide a video needs to have to get to the next level, to get to the point where you're even choosing. Like when I have these 100, 200, whatever, 1,000 ideas in the spreadsheet, they're not even at the point of choosing. They're just at the point of, okay, you're ready to go into the elimination criteria.

To me, the elimination criteria, four or five points, I'll give you some examples of like what we do with clients. So one thing I would always put in the elimination criteria is can I think of a good title for my offer of this? annoys me when people say, I've got this great idea, but I can't title film all that. I would always say, well, you don't have a great idea then.

Like that's not a great idea for YouTube if you can't title film all that. Unless you just can't think of one, there is one out there. But if you can't realistically in your head, find a way to package it, it's not a good YouTube video. So that could be one. And you'd be amazed. You might have 200 videos in a spreadsheet.

You apply that filter of like, could we actually come up with a good title film? Suddenly you have 40. And you're like, oh, okay, I've got rid of a lot. And another filter is the view target filter, which I really like, which is a bit of gut, but it's like, hey, like realistically, could this video get X views?

So for me on my channel, when I made my own videos, it was, can this video get 1 million views? And if you look at my channel, the average is around 1 million. A lot of videos didn't get 1 million. But I always tried to make videos that I thought if everything went well, this video could get one million views. For other channels, it might be 10K, 5K, 20K.

For you, maybe it's less about views and more about can this get X amount of positive comments or whatever it might be. But some sort of like aspirational target, because it's amazing how many times we justify a video, but then if we put it through that filter of saying, let's be real here, like could this get this viewership? It's too much of a just a, I'm not sure, you know?

You're never going to be guaranteed, but like as an example, I made a video on my channel where I covered Graham Stephan, who's a finance YouTuber. I broke my rule because Graham Stephan on his own channel was doing 300K views per video. So me making a video brainstorming how Graham Stephan grew his channel, it's probably not going to get one million views a video.

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