Paddy Galloway

And I think what helps me sleep at night when I'm coming up with title thumbnails that are on the verge of being more clickbait is always like, if I feel that the video has really good value in there and has a good message and can be really good content this person should have watched,

And I think what helps me sleep at night when I'm coming up with title thumbnails that are on the verge of being more clickbait is always like, if I feel that the video has really good value in there and has a good message and can be really good content this person should have watched,

And I think what helps me sleep at night when I'm coming up with title thumbnails that are on the verge of being more clickbait is always like, if I feel that the video has really good value in there and has a good message and can be really good content this person should have watched,

then to just sell them on getting them in there, to oversell them a little bit on getting them in there is the price I pay, you know, for my conscience. I do think there's some truth to like, I mean, even if you look at the world's biggest creator, right? Like the world's biggest creator, Mr. Beast, like he'll make a video on like $1 versus $100 million private jet.

then to just sell them on getting them in there, to oversell them a little bit on getting them in there is the price I pay, you know, for my conscience. I do think there's some truth to like, I mean, even if you look at the world's biggest creator, right? Like the world's biggest creator, Mr. Beast, like he'll make a video on like $1 versus $100 million private jet.

then to just sell them on getting them in there, to oversell them a little bit on getting them in there is the price I pay, you know, for my conscience. I do think there's some truth to like, I mean, even if you look at the world's biggest creator, right? Like the world's biggest creator, Mr. Beast, like he'll make a video on like $1 versus $100 million private jet.

In the thumbnail, there's a solid gold jet. Like it's just solid gold. The whole thing's made of gold. That didn't happen in the video. the video does 200, 300 million views because the video is still an incredible piece of content for the people that wanted that piece of content. So it's like, yes, we oversold a little bit, but it's kind of like how a movie poster shows something.

In the thumbnail, there's a solid gold jet. Like it's just solid gold. The whole thing's made of gold. That didn't happen in the video. the video does 200, 300 million views because the video is still an incredible piece of content for the people that wanted that piece of content. So it's like, yes, we oversold a little bit, but it's kind of like how a movie poster shows something.

In the thumbnail, there's a solid gold jet. Like it's just solid gold. The whole thing's made of gold. That didn't happen in the video. the video does 200, 300 million views because the video is still an incredible piece of content for the people that wanted that piece of content. So it's like, yes, we oversold a little bit, but it's kind of like how a movie poster shows something.

And that might not exactly happen in the movie. So yeah, I think it's part of the game. It is like a human experience. It's a human thing of like, I wish people would just watch what was actually important. It didn't need to be like,

And that might not exactly happen in the movie. So yeah, I think it's part of the game. It is like a human experience. It's a human thing of like, I wish people would just watch what was actually important. It didn't need to be like,

And that might not exactly happen in the movie. So yeah, I think it's part of the game. It is like a human experience. It's a human thing of like, I wish people would just watch what was actually important. It didn't need to be like,

sold and sometimes when the audience members give some backlash it's kind of funny because it's like well stop clicking on it then like i have like you you're the guys that like make me have to do this because every time i package it in the way that is is more authentic to what it is you don't click so yeah it's a it's a funny paradox should keep going absolutely um

sold and sometimes when the audience members give some backlash it's kind of funny because it's like well stop clicking on it then like i have like you you're the guys that like make me have to do this because every time i package it in the way that is is more authentic to what it is you don't click so yeah it's a it's a funny paradox should keep going absolutely um

sold and sometimes when the audience members give some backlash it's kind of funny because it's like well stop clicking on it then like i have like you you're the guys that like make me have to do this because every time i package it in the way that is is more authentic to what it is you don't click so yeah it's a it's a funny paradox should keep going absolutely um

Last point I have here, I believe maybe I'd be interested to hear if you disagree at all here, but I think YouTube is the platform that has the best marriage between building real depth with your audience and discovery. So if we think about those two things, they're quite often inversely correlated platforms that have very high discovery, let's say TikTok, Instagram reels, whatever.

Last point I have here, I believe maybe I'd be interested to hear if you disagree at all here, but I think YouTube is the platform that has the best marriage between building real depth with your audience and discovery. So if we think about those two things, they're quite often inversely correlated platforms that have very high discovery, let's say TikTok, Instagram reels, whatever.

Last point I have here, I believe maybe I'd be interested to hear if you disagree at all here, but I think YouTube is the platform that has the best marriage between building real depth with your audience and discovery. So if we think about those two things, they're quite often inversely correlated platforms that have very high discovery, let's say TikTok, Instagram reels, whatever.

aren't the best for building depth. And then on the flip side, platforms with great depth, like, for example, email, newsletter, but also things like Twitch. Twitch is a great example. Twitch creators convert insanely well, but there's no discovery on Twitch. There's really bad discovery on Twitch. In fact, most Twitch creators grow by going viral on Twitch.

aren't the best for building depth. And then on the flip side, platforms with great depth, like, for example, email, newsletter, but also things like Twitch. Twitch is a great example. Twitch creators convert insanely well, but there's no discovery on Twitch. There's really bad discovery on Twitch. In fact, most Twitch creators grow by going viral on Twitch.