Paddy Galloway

He's shot advertisements for Porsche, Aston Martin, Adidas. He's this incredible creative mind. He gets no views on YouTube. His videos are incredible. Every time I watch them, I'm like, this should get more views. But it's because his content isn't packaged. He's not actually a really good... title thumbnail wizard when it comes to his content.

He's shot advertisements for Porsche, Aston Martin, Adidas. He's this incredible creative mind. He gets no views on YouTube. His videos are incredible. Every time I watch them, I'm like, this should get more views. But it's because his content isn't packaged. He's not actually a really good... title thumbnail wizard when it comes to his content.

So the point you're making, I don't think that contradicts the point of that YouTube is a stable algorithm. It's just that maybe you dislike a little bit of what that game is in that sense. Like, hey, I put this effort into something that wasn't rewarded.

So the point you're making, I don't think that contradicts the point of that YouTube is a stable algorithm. It's just that maybe you dislike a little bit of what that game is in that sense. Like, hey, I put this effort into something that wasn't rewarded.

So the point you're making, I don't think that contradicts the point of that YouTube is a stable algorithm. It's just that maybe you dislike a little bit of what that game is in that sense. Like, hey, I put this effort into something that wasn't rewarded.

But to me, I would look at that and say, well, it's still, even if something is not, even if something is focused on being quite clickbait in some ways or like being over the top, exaggerating, like using superlatives, at least we can say, well, that's what works and we can build around that.

But to me, I would look at that and say, well, it's still, even if something is not, even if something is focused on being quite clickbait in some ways or like being over the top, exaggerating, like using superlatives, at least we can say, well, that's what works and we can build around that.

But to me, I would look at that and say, well, it's still, even if something is not, even if something is focused on being quite clickbait in some ways or like being over the top, exaggerating, like using superlatives, at least we can say, well, that's what works and we can build around that.

Totally. I think a similar parallel to this is one of our clients in the business is a personal finance creator, one of the biggest personal finance creators in the world. And if we make content that's around things that realistically the average American should really be doing, like paying off debt, Typically doesn't perform well.

Totally. I think a similar parallel to this is one of our clients in the business is a personal finance creator, one of the biggest personal finance creators in the world. And if we make content that's around things that realistically the average American should really be doing, like paying off debt, Typically doesn't perform well.

Totally. I think a similar parallel to this is one of our clients in the business is a personal finance creator, one of the biggest personal finance creators in the world. And if we make content that's around things that realistically the average American should really be doing, like paying off debt, Typically doesn't perform well.

If we make a video that is like how to become a millionaire in 2025, following this system or playbook, it's like, everyone's clicking that. Um, which is like, yeah, maybe the, maybe the viewers needed a marketing strategy for 25, but it's less sexy. It's less interesting than seeing this big case study that you did instead.

If we make a video that is like how to become a millionaire in 2025, following this system or playbook, it's like, everyone's clicking that. Um, which is like, yeah, maybe the, maybe the viewers needed a marketing strategy for 25, but it's less sexy. It's less interesting than seeing this big case study that you did instead.

If we make a video that is like how to become a millionaire in 2025, following this system or playbook, it's like, everyone's clicking that. Um, which is like, yeah, maybe the, maybe the viewers needed a marketing strategy for 25, but it's less sexy. It's less interesting than seeing this big case study that you did instead.

Yeah. I made a tweet one time where I was like, I'm 28. I run a seven-figure consulting firm for the biggest creators in the world. Ask me anything. And someone in the comments replied saying like, how do you not be so arrogant or something? And I was like, I know how to not be arrogant. It would just get no views.

Yeah. I made a tweet one time where I was like, I'm 28. I run a seven-figure consulting firm for the biggest creators in the world. Ask me anything. And someone in the comments replied saying like, how do you not be so arrogant or something? And I was like, I know how to not be arrogant. It would just get no views.

Yeah. I made a tweet one time where I was like, I'm 28. I run a seven-figure consulting firm for the biggest creators in the world. Ask me anything. And someone in the comments replied saying like, how do you not be so arrogant or something? And I was like, I know how to not be arrogant. It would just get no views.

If I was just like, I run a pretty successful and people aren't going to ask questions. So I think so much of these things is interesting. And even the conversation we've just had the last three or four minutes, it hasn't been about the algorithm. It's been about people. It's been about human behavior and what humans are drawn to.

If I was just like, I run a pretty successful and people aren't going to ask questions. So I think so much of these things is interesting. And even the conversation we've just had the last three or four minutes, it hasn't been about the algorithm. It's been about people. It's been about human behavior and what humans are drawn to.

If I was just like, I run a pretty successful and people aren't going to ask questions. So I think so much of these things is interesting. And even the conversation we've just had the last three or four minutes, it hasn't been about the algorithm. It's been about people. It's been about human behavior and what humans are drawn to.