Paddy Galloway

speaker

271 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Paddy Galloway’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · This YouTube expert made creators $100M+ (Not clickbait) · 15 Jan 2025 podcast

So moving on to the last stage of the first 12 months. So this is where we're kind of looking at, hey, we've posted like around 48 videos. We were close to that 50 video mark, which I think is really important to get to as a channel. At this point, I really want you to start honing in on the top 10% of videos. I know it seems very simplistic, but what are those top 10%?

When you look at all the videos we've posted, we've posted only 50 videos at this point. what are the top 10 performers? What are the top 10% performance? The top five videos, I suppose, that are doing the best on the channel. And can we do more of those? I've been introduced as a genius of YouTube strategy by people.

And while I appreciate that, so much of it is like, hey, this did well, let's do it again. Obviously, there's a lot more to it than just that. But so much of my career has been built on like, actually, telling people they can make the same video again or repeat the content again.

And even if, I don't know if anyone in your audience is familiar with my own channel, but on my channel, when I used to post videos on that channel, I literally just did the same video again and again and again with just different creators as the subject material. So find ways to really kind of build formats out of your videos that are working well.

And if you're looking at that first sort of nine months as like, okay, start, I'm just making whatever. Then I'm starting to put more focus on ideation. I'm making more and more videos. This is the point where we start to be a bit more strategic and look for like the right opportunities. An example or like a metaphor people use that I think is really useful is like,

There's the machine gun approach, and then there's the sniper approach. The machine gun approach is kind of just like spraying bullets at the wall, seeing what hits. The sniper is just zoning in, looking at your distance, picking your target, and shooting. I think the more you do YouTube, the more you become a sniper versus a machine gun in terms of how you approach things.

So really try to focus on those top 10%. And this one I would encourage even for people that purely look at YouTube as like a kind of marketing channel. I still think it's great to just carve out time to really study YouTube, study trends, outliers, what other people are doing.

i like to have this i have this for all my employees i have this for myself i have this for my clients i just say hey try to carve out four hours a week where you're studying youtube and you're actually just going through and looking at at content um one thing i do that's i think a bit of a hack for this is in youtube i create different playlists so i'll create these playlists and the playlist title will be something like outlier video or great thumbnail or great title or great intro

And every time I watch a piece of content, because most of us watching this here will be watching quite a bit of YouTube per week. Every time I'm watching YouTube and I see something interesting, I put it in one of those playlists. And then I have time scheduled in my calendar to go through those playlists and just sort of write down and break down what I think worked about that and what did well.

So I think for anyone that is really serious about becoming a YouTube creator or using this as a major channel for their business, really understanding and learning that game is so crucial. Or hiring people that will do this for you and save you that time.

documenting databasing studying swipe file i totally agree with that but also some of it is just like training your brain because i did this in my bedroom in ireland for like 10 years just every day just studying youtube and going through and like studying things that worked and two weeks ago we're making a thumbnail with a client and i just sort of say what about we try like what if we try this like we create a sign in the thumbnail that looks like this and whatnot

And my team who were on the call were like, yeah, let's do that. We did it with the client. The video did really well. And I tried to reverse engineer how I came up with that specific thing to add to the thumbnail because I think it made a real difference in this thumbnail, putting this specific component in.

And as far as I could sort of trace back, it was from like studying a video six years ago that had a similar element in it. And maybe I'm inefficient, so I don't know this, but I think some of it is like,

really useful but also just training your mind to like see enough content and understand the content where it becomes second nature to you where you know I can just think of these things on the spot because I've trained my mind and maybe there will be and this is something I'd love to talk about is like an agent or something that can like say oh you're working on this still now like here is

20 examples of thumbnails that were on similar themes that performed well in the last you know six years or something like that could be interesting but um definitely like focusing on youtube studying youtube for some time each week is huge and the last is the last step yeah step nine continue to post weekly make each video that little bit better improve one little thing each time one percent improvements um

So this is your first 12 months. Like I'd love for you to end the first 12 months with this, just philosophy of we're going to continue to post weekly. We're going to try and make each video a little bit better. Um, you know, that classic 1% each time, like little marginal gains in each video.

But if you're doing that with every video and you're posting weekly, like you make quite a lot of progress. Um, so this would be the last step of the first 12 months. And then there's a lot of, uh, unanswered questions, which we can, we can jump into in some of the next pages.

One thing we do with clients is once per month, we do a learnings report. So let's just say we're working with Red Bull. We go through and break down the learnings of the videos posted. And those learnings are a mixture of looking at how well the video performed, looking at retention curves. So for anyone that doesn't know, YouTube gives you a retention curve.

It shows exactly where you lose people, where you gain people, where they hold on your videos.

so if you're like looking at that studying that for each video then each time hypothetically you're equipped with more information about what works and what doesn't work um so yeah we do that for every every video i've probably looked at 10 000 retention curves in my life probably more and it just gives you a great insight into what holds attention and what loses attention and some things would surprise you like even this is just a bit of a side note but

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