Paddy Galloway

speaker

271 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Paddy Galloway’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · This YouTube expert made creators $100M+ (Not clickbait) · 15 Jan 2025 podcast

Great.

Totally, totally. I would say stuff like that is definitely on the fringe, like people complaining about that kind of thing. Because at least generally, like for one, if someone has seen a video, sometimes people have this concern, but if someone has seen a video and watched a video, they're not going to get recommended again just because the thumbnail is different. So it's one thing.

And then also usually YouTube A-B testing will select one thumbnail and show that to a user and then not change it for the same user as much as people think they do. But it can definitely happen. So it's interesting that you got that comment.

The very fundamental thing or platform you can use or tool you can use. Um, if you just want to make something that's like decent, um, If you want to make something good, like Photoshop is what I use and what I've always used for my thumbnails. And I think you can get to a point where you can make good thumbnails in maybe five or six hours of Photoshop learning. So like a Sunday.

Because, and this is a point I have later actually, which is that The correlation between being really good at graphic design and really good at thumbnails is actually pretty weak. I've tried to work with some of the best graphic designers in the world and I've not been successful with making them great at thumbnails. I find some random kid on Twitter who's like,

just looking at thumbnails all day and making thumbnails. He might not have actually have very good Photoshop skills. And if I showed the PSD file that he used in Photoshop and sent to a graphic designer, they would say, this is a war crime, but he is able to make the thumbnails that people click on. Cause he understands the psychology of a thumbnail more than just the execution.

So I'd say Canvas is fine. Learn some basic Photoshop. Um, people always ask about like AI thumbnail tools. Um, I find that AI can be good for like the base of the image you use, but you still have to bring it into Canva or Photoshop to like get it there. But using AI and thumbnails is not against YouTube's terms, contrary to popular belief.

And a lot of people do it and they're quite effective with it. But yeah, those would be the main tools. I think Photoshop, Canva. Also thumbnail designers, like you can hire like a,

pretty cheap thumbnail designer like thumbnail design rates vary a lot like i pay five or six hundred dollars for thumbnails um with like our biggest clients potentially but there's definitely like a market for people that make thumbnails for like 50 to 100 dollars but where do i find those people i'm glad you asked ytjobs.co my own uh actually the world's biggest recruitment website for youtube channels yeah will i pull it up

Yeah, pull it out. So yeah, I co-own this company. And we have, if I just go to talent here, I'm not even signed in, which is funny. But yeah, we literally have, I believe, 40,000 video editors, thumbnail designers, YouTube strategists, creative directors. We basically have like the entire YouTube workforce registered on the site. And you can post a job and people can apply.

You can filter by thumbnail designer. You can see all these thumbnail designers we have. Some of these, excuse me, some of these thumbnail designers are going to charge a lot. Some of them are newer. Someone like Brittany, Brittany works with me. You can see some of the thumbnails she's worked on, Red Bull, Jesser, 22 million subscribers, all these different people, and has reviews.

everything there. So obviously a bit of a plug, but it's a good platform to use. And I'll see if, if you, if you did want to link it, I'll see if I could get like a discount code for, for your audience.

But yeah, step six, this is where it depends on the channel, depends on the kind of content you're making. But I think this is a good place to actually switch from two videos every week to one video a week. Again, depends on the channel. Some channels like it works while having a good like volume of content, but again,

I would say for most channels that I'm starting from scratch or I'm working on that are small, I like to get us to a place where we're able to make decent videos and then switch to one and really try to focus on improving the quality of those individual videos. So that would be the step six, is switching to one video a week and starting to actually put more emphasis into making a great video.

Yeah, absolutely. Um, these things also go in like really interesting flows where I filled 10 years ago on YouTube. And for people that remember each of 10 years ago, it was daily vlogging. It was Casey and I start posting a video every day. It was Logan Paul and Jake Paul doing their like daily vlog, uh, getting in trouble.

Then we went into this period of like the Mr. Beastification of YouTube in some ways and YouTubers starting to realize that quality was like highly rewarded. And that goes to extremes on the other side where like I have encountered creators that get five or six million views a video and they post once a year. For anyone interested, type in James Janney on YouTube.

He's a creative friend of mine from London. He posts a video probably twice a year and has a full business, does really well, has people working for him. But he just makes really, really high quality documentaries. And he's able to sustain himself from just one or two videos a year.

So, yeah, I think one a week is a good medium place, though, because like when people learn that information, what's funny about that is like, let's be honest, like if James, my friend in London, was able to post a great documentary every month, he'd make way more money and would be way more successful. I think he would admit that as well.

And a funny conversation I had with Jimmy, Mr. Beast, when I first started, was talking to him six or seven years ago was like, Hey, like, I think it's really smart that you like focus on scarcity and you focus on like, like keeping things like scarce for the viewers. So that when they see your videos, it's a real special thing. And he was like, you idiot.

Like I would post, if I could make a banger every two days, I would post every two days. So he was like, it's just that it takes longer to make a banger. Like, he's like, if I could press a button and bang, bang, banger comes out, like I'd make one every day. So I think one a week is a great place to be at if you've already kind of established yourself as a channel.

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