Paddy Galloway

Maybe it's a point that doesn't need to be made too much, but anyone that has a kid, younger siblings, it's kind of crazy how popular YouTube is with those younger demographics. So this is off the top of my head, but I believe total market share of the streaming market for the US as a total number is about 10%. YouTube, 10% or 11%. I've seen it get as high as 13%.

with two to 11 year olds it's 33 so that's 33 of basically what they're watching is is youtube um which is kind of crazy and again when i look at any of like younger siblings or cousins that are in that age cohort they're watching youtube pretty much exclusively on their iPads, on their TVs. And all those viewers are going to grow up and still watch YouTube in different forms.

with two to 11 year olds it's 33 so that's 33 of basically what they're watching is is youtube um which is kind of crazy and again when i look at any of like younger siblings or cousins that are in that age cohort they're watching youtube pretty much exclusively on their iPads, on their TVs. And all those viewers are going to grow up and still watch YouTube in different forms.

with two to 11 year olds it's 33 so that's 33 of basically what they're watching is is youtube um which is kind of crazy and again when i look at any of like younger siblings or cousins that are in that age cohort they're watching youtube pretty much exclusively on their iPads, on their TVs. And all those viewers are going to grow up and still watch YouTube in different forms.

They're going to want to learn about business. They're going to want to learn about different things your audience might be building products and offerings around. I like to look at YouTube as pretty stable algorithmically as well. It's not always the popular narrative, but having built on this platform for years, what works now hasn't changed that much from what has worked in the past.

They're going to want to learn about business. They're going to want to learn about different things your audience might be building products and offerings around. I like to look at YouTube as pretty stable algorithmically as well. It's not always the popular narrative, but having built on this platform for years, what works now hasn't changed that much from what has worked in the past.

They're going to want to learn about business. They're going to want to learn about different things your audience might be building products and offerings around. I like to look at YouTube as pretty stable algorithmically as well. It's not always the popular narrative, but having built on this platform for years, what works now hasn't changed that much from what has worked in the past.

And that's kind of my previous point around It's less lottery based. There's more stability. There's not as much sort of

And that's kind of my previous point around It's less lottery based. There's more stability. There's not as much sort of

And that's kind of my previous point around It's less lottery based. There's more stability. There's not as much sort of

gimmicks and growth hacks and when i first started on youtube i mentioned 2007 back then it was like the wild west like i was you know doing some outrageous things to exploit things i noticed around youtube's algorithm like different things i could put in a title different things i could put in description all that doesn't work anymore which sucks in some ways because it was so fun but it's actually good now because it means that okay we kind of understand the rules we're playing with there's no way to really exploit this system like there was previously

gimmicks and growth hacks and when i first started on youtube i mentioned 2007 back then it was like the wild west like i was you know doing some outrageous things to exploit things i noticed around youtube's algorithm like different things i could put in a title different things i could put in description all that doesn't work anymore which sucks in some ways because it was so fun but it's actually good now because it means that okay we kind of understand the rules we're playing with there's no way to really exploit this system like there was previously

gimmicks and growth hacks and when i first started on youtube i mentioned 2007 back then it was like the wild west like i was you know doing some outrageous things to exploit things i noticed around youtube's algorithm like different things i could put in a title different things i could put in description all that doesn't work anymore which sucks in some ways because it was so fun but it's actually good now because it means that okay we kind of understand the rules we're playing with there's no way to really exploit this system like there was previously

And then I would say the final point is... I want to talk about that for a sec.

And then I would say the final point is... I want to talk about that for a sec.

And then I would say the final point is... I want to talk about that for a sec.

Well, I think what you're describing is a very... it's a common thing that YouTubers often find, which is like, Hey, like I've put effort into something. Cause you described this was like IRL. You got these cameras, spent this money. You put effort into something which is important, but it's less important than packaging. So like you could do incredible. I have a friend in Austin who is this like,

Well, I think what you're describing is a very... it's a common thing that YouTubers often find, which is like, Hey, like I've put effort into something. Cause you described this was like IRL. You got these cameras, spent this money. You put effort into something which is important, but it's less important than packaging. So like you could do incredible. I have a friend in Austin who is this like,

Well, I think what you're describing is a very... it's a common thing that YouTubers often find, which is like, Hey, like I've put effort into something. Cause you described this was like IRL. You got these cameras, spent this money. You put effort into something which is important, but it's less important than packaging. So like you could do incredible. I have a friend in Austin who is this like,

He's shot advertisements for Porsche, Aston Martin, Adidas. He's this incredible creative mind. He gets no views on YouTube. His videos are incredible. Every time I watch them, I'm like, this should get more views. But it's because his content isn't packaged. He's not actually a really good... title thumbnail wizard when it comes to his content.