Paddy Galloway

speaker

271 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Paddy Galloway’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · This YouTube expert made creators $100M+ (Not clickbait) · 15 Jan 2025 podcast

I can sit down with a channel and come up with 100 ideas in an hour together. Just think about it. It's just like, what is it, 1.4 per minute or something? You can write ideas down pretty quickly. I'll walk through my process for ideation a little bit later in this podcast, but that's not as hard as it seems.

But if you're looking for what is the difference between big creators and small creators, I feel small creators who are not growing,

don't put too much emphasis on like i'm going to make this video and then committing to that video sunk cost fallacy just make it happen put out the video and they don't really have a process for like was this the best idea i could have made did i come up with a enough volume to really see if that is a good idea so i really recommend people start investing into ideation at this stage not in the first stage because at that stage we just want to start making content but

But at this point, 100 ideas per week, I think is a really good place to be. When I worked with Mr. Beast, for example, like I know that is like a crazy, you know, top of the line example of YouTube strategy, but like ideas that would literally be considered like the lifeblood of that company, like video ideas. And you'd have spreadsheets with 20, 30,000 video ideas in them.

And you'd have people who, individual people whose each person was brainstorming, you know, a hundred ideas a day, just like consistently, it was kind of like an idea farm. Um, and you don't have to do that, but yeah.

Drinking Red Bull, coming up with ideas. Um, definitely like the tools, like I mentioned, the one of tens, the, uh, view stats, um, even just like using YouTube yourself and, you know, searching for popular videos, um, But a lot of it is just, like, spamming ideas, honestly. And I really do think about it as, like, something I'll talk about a little bit later.

I read it, I believe, in a book about Steve Jobs, but his idea of, like, 110-1, when they were thinking of, like, innovations and ideas instead of Apple, just, like, realizing that some of it is just, like, volume. Like, if you get enough volume, you put it into an effective filtering system, your quality is going to improve. And I think that's very true for ideation.

And then my point here is try to start brainstorming around outliers. So at the beginning, I do think it's very useful to focus most of your attention on, okay, we've established a channel. Now we're in the improvement phase. What is really working in the niche? Let's make a list of all the things that are working in the niche using tools like we've mentioned.

And then for each one of those ideas, let's brainstorm four or five ways we could change, adapt, twist this idea into something new for ourselves. And one of my favorite things to do is... look at my niche and then find what I would describe as like kind of niches that are vertical to it are very similar to the niche, but not the niche.

So for example, if you are a fishing channel, let's say, what is something that's like fishing in many ways, but is not fishing? To me, something that's like fishing, but it's not fishing is golf. Bear with me. The reason why I would say that is golf is enjoyed by a similar demographic of people to fishing, generally speaking in the USA. It is very equipment focused.

So it's gear heavy, like golf clubs, fishing rods, tackle. Those things are very kind of similar. It's an outdoor pursuit. So when I look at the niche, and if I say I'm a fishing channel, I might study other fishing channels, but also golf channels and say, well, something worked really well in golf. It's not a world apart from fishing. So is there a way to adapt it?

So if we see there's a big outlier where someone played a whole round of golf with a wooden golf set, which I saw was a huge outlier for someone. Maybe in the niche of fishing, that's I fished a lake with wooden fishing rods, something like that. That's kind of top of my head. I'm sure there's better examples out there.

But I like to not only look at my niche, but also kind of similar niches and try to adapt into what I'm doing. I think that's like a great place to start. It's just to really brainstorm outliers like that.

Yeah. Yeah. There's actually, I mean, that could be a whole nother pub, but like, I feel like there's a lot of open space for these kind of tools in the YouTube industry. Like something I'm always like trying to figure out as well is overlap, audience overlap. How I've traditionally done that is I used to use a tool that was called subreddit overlap.

Let's keep going. All right. Step five, start making three thumbnails per video. Just do it. Everyone has ABC testing. So... YouTube gives everyone ABC testing. It allows you to upload three thumbnails every time you upload. It's kind of controversial. Some people don't like it. Some people do like it.

I use it with most of my clients and find it as effective and increases the average user we're getting for videos when we try it. But even regardless of ABC testing, Thumbnails are so important. They're kind of like the 20% of, you know, a video that gets 80% of the results in some ways. And yet people still like spend 20 hours, 30 hours on a video and then they spend 20 minutes on a thumbnail.

Uh, which is crazy. And to use an extreme example, rebel are like one of our biggest, um, corporate clients. I was speaking to like two or 300 rebel producers. I looked at a video and I kind of broke down the video. I was like, okay, there were 50 people involved in this video. It was filmed over all these weeks involved this much risk, this much experimentation, all this stuff.

And then, you know, I mentioned the budget, which I can't mention the video, but you can imagine big ass budget for this video. Then it was like, how long did we spend on the thumbnail? And someone was like, we made it like 20 minutes before upload.

And I was like, if the thumbnail can lead to so much of a difference in performance, it can literally be like 50 or 60% of what makes a video effective on YouTube. And we're spending so much time, like hundreds, maybe thousands of total hours of employees working on this video. And then we spent 20 minutes on the thumbnail. It's just doesn't make sense.

So while you're making videos, try to get to a place where you're making two or three thumb options per video. And I'm going to hit you with this, Greg, do you do that right now for your channel?

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