Paddy Galloway

speaker

271 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Paddy Galloway’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · This YouTube expert made creators $100M+ (Not clickbait) · 15 Jan 2025 podcast

um after that stage like if someone has a strong niche if they are doing the right things and they have the right strategy like things can grow quite quickly um things can snowball pretty quickly after that point but yeah it's a you need to be willing to kind of look at this as like i'm gonna eat shit on this for a long time before this might pay off

We won't title it that.

Totally. I've titled nearly every podcast I've ever been on, and most of them have done well, so I'm totally down. Cool. All right, let's keep going. All right, so let's say you figure that out. And when I say make two videos a week, I agree, it's really hard, especially if this is something that you're only able to dedicate a certain amount of time on.

At the start, to me, it really is about numbers and just getting stuff out there and just getting used to posting videos and not really worrying too much about ideation. So let's just say you're a channel that wants to talk about

um ai startups like at the beginning like you're maybe you're just filming a video on loom just walking through some thoughts and you're just posting that video and there's not much edits you're just trying to make a basic thumbnail at the beginning i'm not really worried about that i just want to kind of put something out there to just get into that habit of making content and versus like you know trying to refine something really well at the beginning

But let's say you do that. You do that for four months. You are about 32 videos posted. Now we move into improvement phase. So we've kind of established ourselves as a channel. Really at this point, we're posting frequently and we have a laser focus on what that niche is. Now people often ask me like, How do I know if it's the right niche? How do I know if I should pivot?

All these things, to me at least, they're like the wrong kind of questions because if you did this exercise at the beginning, we know you're in a niche that people, there is an audience for and we know you're good at it and we know that you love this niche. So the question isn't or the solution isn't to pivot just because we haven't seen results. It's to keep focusing on this niche.

I see these people, maybe you see these people in the business world, Greg, which is like, They're just constantly jumping between projects or ideas or passions, and they never actually really build anything of note because they don't wait long enough.

It's like the fisherman who constantly moves his hook from the bottom of the ocean to a different spot every like two minutes and keeps missing the fish. So I think being focused on that niche you select and just committed to it is really important.

If you do want to look at it at a more kind of data-backed rather than human-focused method, one thing you can do is use a tool. And I'll give you two examples of tools. These are basically called YouTube outlier tools. I don't know if you've seen them, but one example would be oneof10.com. Another example would be ViewStats. You can use these tools. You can go onto...

basically their own search on their own website, search a topic. So let's see, you search like startup business and it will rank and filter videos by outlier score. So basically how much more views of this video get than the average for that channel. By doing that, you can then get a really nice insight into what content is outperforming in certain niches. So I'm using the business example.

Let's actually flip it and say, what if it's like personal development? So to say, hey, I'm starting a channel and my niche is personal development. Too broad.

If we type in personal development or we search personal development content through one of these tools and we notice that content built around this certain shelf of self-improvement, let's call it like breathwork or something, is outperforming the average by quite a bit right now, that could be a good sub-niche to start in.

Like focus on just breathing, breathwork, breathwork's healing properties, whatever it might be, to be the focus for your channel. So that's one thing you can do that's a bit more technical than just human-based, which is try to see where the outliers are within a sub-niche. And what you'll find is there's always trends.

What's fascinating to me is I remember studying self-development content in 2016, and cold showers and getting up at 5 a.m. was really popular. It was just going crazy. People would make, like, cold showers are changing my life. Getting up at 5 a.m. is changing my life.

And then everyone started doing it and then, you know, it kind of died down as an interest profile and then it kind of resurfaces again and reemerges again. And it's like, if you want to find in your niche, what's working right now, it's like, look for what the outliers are right now in the niche.

I think the key thing is, is if you use those tools to pick your niche, um, then you almost like have to stop looking at them because it's very easy to be like, okay, I'm going to focus on cold showers to start.

Oh no, now I'm seeing this thing, you know, I'm seeing this other sub niche is working and yeah, you could get this spinning wheels sensation where you're just constantly going between things. Um, but yeah, let's say you've, you've gone through that journey. You're in this, what I call improvement phase, month five to eight, um, Posted 32 videos, roughly speaking.

So you have some volume under your belt. You know your niche. Everything feels like, okay, I'm kind of understanding. And at this point, I'm not even looking at results. I don't really care too much about that right now when we get to this point. It's just about we've picked it. We're doing it. So step four to me in this plan is start coming up with 100 ideas per week.

Now, a lot of the recommendations you're going to see here are like things that require a lot of effort and time. So we always have to consider the fact that people here are running their own businesses, doing their own things as well. But I would argue that people see this number of 100 ideas and just get too intimidated by it.

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