Paddy Galloway

speaker

271 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Paddy Galloway’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · This YouTube expert made creators $100M+ (Not clickbait) · 15 Jan 2025 podcast

Like this is the real month by month that I recommend people to do. Now, of course, with any kind of prescription, this is about adjusting it based on what you can do, what you want to do, whatnot. But like, We grow channels for fun with my business. We work with these huge creators, but we also kind of incubate and work with these smaller creators from the ground up all the time.

And this is what I found works. So if I was coming in and becoming a partner on a beginning channel starting tomorrow, this is the month by month I'd follow. So maybe I'll go through each phase and then just pause and see if there's any thoughts from you, Greg, and we can go from there.

Totally. So month one to four, so your first kind of four months on YouTube, if you're starting from scratch, so zero videos posted. I like to look at this as the establishment phase. So it's kind of like figuring out what we are, what we're doing, like what are we even doing here? And just trying to kind of get to grips with the platform.

A big mistake I think people make is they listen to people like me and other people talking about YouTube strategy too early and that pollutes their thinking and they end up like overthinking content, spending too long trying to make a video, trying to be perfect from the beginning. And I mean, it's the same with business, right?

Like, you know, you can do all like the seminars, you can learn all the stuff, read all the books, but you know, if in four months you haven't launched anything, you haven't done anything, like it doesn't matter. So first four months for me and step one, find your niche. Like I really liked your point you brought up there a minute ago about niche versus sub niche.

So kind of find what your niche or sub niche is. I like using the triple Venn diagram. So find the intersection between what you love, what you're good at and what people want to watch. Very simple in theory, hard and execution.

But I think when you're trying to identify what your niche is, whether that is your personal brand, whether that is something different, because maybe there's people watching this that would like to like make a a channel as the kind of founding point for a business and sort of reverse engineer it rather than just saying, I've got a business, can I build a channel to promote it?

So I'm thinking, Hey, like I, I want to start a business in the future that's in this niche. Can I build in a, in a YouTube channel first? So I think understanding that triple event diagram and finding that is really important. And then step two.

social product like for any internet audience and for any just professional career stuff so that's key yeah yeah because you'll see sometimes people like really focus in on just what people want to watch but if you're not good at it you don't love it like you're not gonna last very long doing it um And sometimes, you know, I have certain things that I love that no one cares about.

You know, like there's some things that are too niche or too focused. And also sometimes people think, especially if they're a personal brand, that their channel should just reflect them as a person. And for anyone that knows like basic probability, like if we say like, hey, you have an interest that 20% of the human population is interested in, which is ridiculous, let's say.

and then you have another interest at 20% there, and then another interest at 20% there, and you try to combine those all together on one channel, like the probability of finding a person that is interested in all those different things is well under 0%. And that's kind of the step two here, which is laser focus on the niche or sub-niche. Don't be a sushi restaurant serving burgers.

I'm sure you're familiar with Andrew Wilkinson. I remember being on like a Zoom Q&A with him one time, and he just made a really good point of saying like, If you're a business, don't be the sushi restaurant that also serves burgers because you know that's not a good sushi restaurant. If you do everything, you're not really good at anything. And I think when it comes to YouTube, same is true.

Don't be that channel that is like... making business content, but then also like posts a vlog of their golf at the weekend. And then when I get angry, they say lots of people that like business also like golf. I'm like, well, you know what? A hundred percent, 80%. I don't think so. It's like 20%, 10%. Like we're focusing on the wrong thing here. So laser focus on the niche.

Don't be a sushi restaurant. Um, and step three, this is a bit prescriptive, but I think it's really useful for people starting out. Find a way to make two videos every week at the beginning. Um, Don't worry too much about ideation. Don't even worry about what you're making. Just do what calls to you. Pick your niche and say, hey, this would be fun to make. This would be fun to make.

Just make videos. And if you do that for four months and you're posting two videos a week, you're going to be in a very different position when we get into the next phase of the plan. So yeah, I'll pause here for a second and see if there's any thoughts from you, Greg.

I don't think I've ever seen that. Even you saying it, I'm like... Because I think I have a biased view because people that I typically work with are either creators that are all in on just being a creator, so they're not doing this as an extension to their business, or they're Fortune 500 companies who are like, write the check, we don't care. We don't need to think about that.

Yeah, I think part of that is like, understanding that even with this, like there is every real possibility that you could do this for 12 months and not see an ROI or not see like a kind of enough traction to justify it. So I think useful part of that as well as like looking at the beginning and saying like, I'm willing to make this bet.

Let's say it's going to be like 30K for six months of runway because I'm going to have a power time manager. I'm going to have this person, that person. And to me, spending 30K on this to try for six months is worth the potential upside that I think this can bring me.

realistically it's going to take at least 12 months for you to see the roi so we have this um i have this like cohort based program we just called the youtube accelerator and i'm not bringing up to plug it because we're not actually taking applications right now but the interesting thing is like one of our like

things we look for is you have over a thousand subscribers and you've posted over 50 videos before we let you into the program. Because I find that like that is like the awkward phase. That's the kind of figuring it out phase. That's the kind of necessary like steps you have to put in before you're even primed for growth.

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