Paddy Galloway

You know, you make a blog post, it might be very evergreen. But we do look at like X and, you know, we both love Twitter X and use it very heavily for promoting ourselves. I could make a banger tweet. It could get 600,000 impressions in 24 hours. But after that point, it's pretty dead. Um, I think Instagram is pretty similar.

You know, you make a blog post, it might be very evergreen. But we do look at like X and, you know, we both love Twitter X and use it very heavily for promoting ourselves. I could make a banger tweet. It could get 600,000 impressions in 24 hours. But after that point, it's pretty dead. Um, I think Instagram is pretty similar.

You know, you make a blog post, it might be very evergreen. But we do look at like X and, you know, we both love Twitter X and use it very heavily for promoting ourselves. I could make a banger tweet. It could get 600,000 impressions in 24 hours. But after that point, it's pretty dead. Um, I think Instagram is pretty similar.

Totally, yeah. So I think that's a really good point because a great example you'll see is sometimes like a YouTube strategist like myself will be like, you should spend more time making videos. You should make really quality videos so they become evergreen. But if a channel that's audience is news-based, covers the California wildfires,

Totally, yeah. So I think that's a really good point because a great example you'll see is sometimes like a YouTube strategist like myself will be like, you should spend more time making videos. You should make really quality videos so they become evergreen. But if a channel that's audience is news-based, covers the California wildfires,

Totally, yeah. So I think that's a really good point because a great example you'll see is sometimes like a YouTube strategist like myself will be like, you should spend more time making videos. You should make really quality videos so they become evergreen. But if a channel that's audience is news-based, covers the California wildfires,

You know, three, four weeks after it's happened, no one cares. The news has moved on. So I think that's a really good point. I think I always like to think of channels. If you are a channel that covers a lot of news events, you're either all in on news and then you have to sort of admit that you're not going to see good catalog viewership, at least compared to what you could do with other formats.

You know, three, four weeks after it's happened, no one cares. The news has moved on. So I think that's a really good point. I think I always like to think of channels. If you are a channel that covers a lot of news events, you're either all in on news and then you have to sort of admit that you're not going to see good catalog viewership, at least compared to what you could do with other formats.

You know, three, four weeks after it's happened, no one cares. The news has moved on. So I think that's a really good point. I think I always like to think of channels. If you are a channel that covers a lot of news events, you're either all in on news and then you have to sort of admit that you're not going to see good catalog viewership, at least compared to what you could do with other formats.

But for most channels, I don't think, even in your case, I don't think you're all in on being super time-specific all the time. So I think it's just about having a nice mix and balance of, yes, I make time-specific videos, but I also make videos that have a longer tail and that aren't just as focused on right now.

But for most channels, I don't think, even in your case, I don't think you're all in on being super time-specific all the time. So I think it's just about having a nice mix and balance of, yes, I make time-specific videos, but I also make videos that have a longer tail and that aren't just as focused on right now.

But for most channels, I don't think, even in your case, I don't think you're all in on being super time-specific all the time. So I think it's just about having a nice mix and balance of, yes, I make time-specific videos, but I also make videos that have a longer tail and that aren't just as focused on right now.

The difficult thing that I notice is even when you're thinking about this for your content, you say it performs three or four times better. That might be true for sure, but... the timeline over which you're measuring might be quite short because of how just naturally YouTube shows you, oh, this is doing really well.

The difficult thing that I notice is even when you're thinking about this for your content, you say it performs three or four times better. That might be true for sure, but... the timeline over which you're measuring might be quite short because of how just naturally YouTube shows you, oh, this is doing really well.

The difficult thing that I notice is even when you're thinking about this for your content, you say it performs three or four times better. That might be true for sure, but... the timeline over which you're measuring might be quite short because of how just naturally YouTube shows you, oh, this is doing really well.

And it's like first 24 hours when you zoom out a bit, maybe those other videos that don't start as well do pick up a little bit. Have you noticed that with like videos that aren't just time specific, having a bit of a longer tail on your channel?

And it's like first 24 hours when you zoom out a bit, maybe those other videos that don't start as well do pick up a little bit. Have you noticed that with like videos that aren't just time specific, having a bit of a longer tail on your channel?

And it's like first 24 hours when you zoom out a bit, maybe those other videos that don't start as well do pick up a little bit. Have you noticed that with like videos that aren't just time specific, having a bit of a longer tail on your channel?

but I love where you ended up because I thought you were gonna say you care about comments and likes because algorithmically that's important but it sounds like it's purely sentiment like it's a good uh indication of hey how much my viewers actually really enjoyed this um versus yeah like for example comments have no algorithmic waiting like you don't look at comments for video performance but it's a great indication of hey like especially with an audience like you have here that is

but I love where you ended up because I thought you were gonna say you care about comments and likes because algorithmically that's important but it sounds like it's purely sentiment like it's a good uh indication of hey how much my viewers actually really enjoyed this um versus yeah like for example comments have no algorithmic waiting like you don't look at comments for video performance but it's a great indication of hey like especially with an audience like you have here that is