Paddy Galloway

speaker

271 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Paddy Galloway’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · This YouTube expert made creators $100M+ (Not clickbait) · 15 Jan 2025 podcast

I've just got really good at growing YouTube channels. And I find lots of people enter the space and I still have that advantage of, I know these skills. I've been through all of these different journeys of these different channels. And that's a hard skill to compete with.

Whereas I have some friends that are into like growth hacking on Instagram, which I used to be into at some point as well and other platforms. And it does seem to be more of a kind of like fast turnaround over marketing tactics that are working. Like how can we kind of like game this system really quickly? And then that gets overutilized, move on to something else.

There's forms that that takes on YouTube, for example, like a new video format that everyone's copying or whatever. But generally, the platform is just a bit more stable and mature. And you just need to be able to make really good videos. And if you can do that, you're going to do well on the platform.

And kind of building on the same point, stable, there's no ban coming for YouTube anytime soon, at least not that we know of. I think I feel good building a house on YouTube. And as much as I really like X and I admire Elon in many ways, like I do sometimes feel a little bit unstable on X. Obviously TikTok, if you have a TikTok account right now, you're feeling a little bit unstable.

I know there's that quote of like, you know, building on rented land and you know, it's still owned by YouTube, but it's an American company, super stable, makes really good money, has good leadership. I've met the CEO of YouTube and you know, I felt really good about him. That doesn't really mean that much, but I felt, wow, this guy is a really prioritizing creators and prioritizing the platform.

So I think that's worth considering if you're willing, because it's such a big thing to invest time into, like with this previous point about how hard it is, that if you want to decide if that's a good use of time, I think this is a platform that's going to be around for indefinite, like this is here. Something as well that...

Maybe it's a point that doesn't need to be made too much, but anyone that has a kid, younger siblings, it's kind of crazy how popular YouTube is with those younger demographics. So this is off the top of my head, but I believe total market share of the streaming market for the US as a total number is about 10%. YouTube, 10% or 11%. I've seen it get as high as 13%.

with two to 11 year olds it's 33 so that's 33 of basically what they're watching is is youtube um which is kind of crazy and again when i look at any of like younger siblings or cousins that are in that age cohort they're watching youtube pretty much exclusively on their iPads, on their TVs. And all those viewers are going to grow up and still watch YouTube in different forms.

They're going to want to learn about business. They're going to want to learn about different things your audience might be building products and offerings around. I like to look at YouTube as pretty stable algorithmically as well. It's not always the popular narrative, but having built on this platform for years, what works now hasn't changed that much from what has worked in the past.

And that's kind of my previous point around It's less lottery based. There's more stability. There's not as much sort of

gimmicks and growth hacks and when i first started on youtube i mentioned 2007 back then it was like the wild west like i was you know doing some outrageous things to exploit things i noticed around youtube's algorithm like different things i could put in a title different things i could put in description all that doesn't work anymore which sucks in some ways because it was so fun but it's actually good now because it means that okay we kind of understand the rules we're playing with there's no way to really exploit this system like there was previously

And then I would say the final point is... I want to talk about that for a sec.

Well, I think what you're describing is a very... it's a common thing that YouTubers often find, which is like, Hey, like I've put effort into something. Cause you described this was like IRL. You got these cameras, spent this money. You put effort into something which is important, but it's less important than packaging. So like you could do incredible. I have a friend in Austin who is this like,

He's shot advertisements for Porsche, Aston Martin, Adidas. He's this incredible creative mind. He gets no views on YouTube. His videos are incredible. Every time I watch them, I'm like, this should get more views. But it's because his content isn't packaged. He's not actually a really good... title thumbnail wizard when it comes to his content.

So the point you're making, I don't think that contradicts the point of that YouTube is a stable algorithm. It's just that maybe you dislike a little bit of what that game is in that sense. Like, hey, I put this effort into something that wasn't rewarded.

But to me, I would look at that and say, well, it's still, even if something is not, even if something is focused on being quite clickbait in some ways or like being over the top, exaggerating, like using superlatives, at least we can say, well, that's what works and we can build around that.

Totally. I think a similar parallel to this is one of our clients in the business is a personal finance creator, one of the biggest personal finance creators in the world. And if we make content that's around things that realistically the average American should really be doing, like paying off debt, Typically doesn't perform well.

If we make a video that is like how to become a millionaire in 2025, following this system or playbook, it's like, everyone's clicking that. Um, which is like, yeah, maybe the, maybe the viewers needed a marketing strategy for 25, but it's less sexy. It's less interesting than seeing this big case study that you did instead.

Yeah. I made a tweet one time where I was like, I'm 28. I run a seven-figure consulting firm for the biggest creators in the world. Ask me anything. And someone in the comments replied saying like, how do you not be so arrogant or something? And I was like, I know how to not be arrogant. It would just get no views.

If I was just like, I run a pretty successful and people aren't going to ask questions. So I think so much of these things is interesting. And even the conversation we've just had the last three or four minutes, it hasn't been about the algorithm. It's been about people. It's been about human behavior and what humans are drawn to.

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