Paddy Galloway

This is its own streaming platform. And the interesting thing, if you look at data, Nielsen actually put data together. YouTube, when you look at the total time spent streaming content on YouTube, it's the biggest streaming service in the world. So more people stream content on YouTube than on Netflix or any of these other big streaming platforms. So it's the biggest streaming platform.

This is its own streaming platform. And the interesting thing, if you look at data, Nielsen actually put data together. YouTube, when you look at the total time spent streaming content on YouTube, it's the biggest streaming service in the world. So more people stream content on YouTube than on Netflix or any of these other big streaming platforms. So it's the biggest streaming platform.

One of the reasons I think YouTube is so useful for founders or just entrepreneurs in general is the fact that it's not just a, I post a video and then that video does okay. And then I post another video and that does okay. I almost like to look at YouTube content, like digital assets. And people might've heard that term before of like, oh, you know, create digital assets online.

One of the reasons I think YouTube is so useful for founders or just entrepreneurs in general is the fact that it's not just a, I post a video and then that video does okay. And then I post another video and that does okay. I almost like to look at YouTube content, like digital assets. And people might've heard that term before of like, oh, you know, create digital assets online.

One of the reasons I think YouTube is so useful for founders or just entrepreneurs in general is the fact that it's not just a, I post a video and then that video does okay. And then I post another video and that does okay. I almost like to look at YouTube content, like digital assets. And people might've heard that term before of like, oh, you know, create digital assets online.

But I think every YouTube video I post, I try to view it through the lens of this is almost like real estate on the internet forever. And to kind of back up this point of like evergreen content, I'll bring us to this graph here. Let me just zoom in a little bit so people can see it quite clearly. But this is just month over month viewership.

But I think every YouTube video I post, I try to view it through the lens of this is almost like real estate on the internet forever. And to kind of back up this point of like evergreen content, I'll bring us to this graph here. Let me just zoom in a little bit so people can see it quite clearly. But this is just month over month viewership.

But I think every YouTube video I post, I try to view it through the lens of this is almost like real estate on the internet forever. And to kind of back up this point of like evergreen content, I'll bring us to this graph here. Let me just zoom in a little bit so people can see it quite clearly. But this is just month over month viewership.

Again, for long form, no short form included on this graph for one of our clients. And you can see in the month, this is viewership from videos we posted inside the month. So inside the month of June, we did 2.6 million last year in 2023. Um, and on the bottom is catalog. So videos posted before the month. And you can kind of see that in the month viewership is very up and down.

Again, for long form, no short form included on this graph for one of our clients. And you can see in the month, this is viewership from videos we posted inside the month. So inside the month of June, we did 2.6 million last year in 2023. Um, and on the bottom is catalog. So videos posted before the month. And you can kind of see that in the month viewership is very up and down.

Again, for long form, no short form included on this graph for one of our clients. And you can see in the month, this is viewership from videos we posted inside the month. So inside the month of June, we did 2.6 million last year in 2023. Um, and on the bottom is catalog. So videos posted before the month. And you can kind of see that in the month viewership is very up and down.

We usually have like quite slow stats of the year. You see like 1 million and in 2024, January and whatnot, because we just don't really, um, have a consistent schedule all the time and things can happen. Somebody has performed somebody who's don't. So you see this very like up and down sort of cycle of in the month viewership. Then you look at your catalog.

We usually have like quite slow stats of the year. You see like 1 million and in 2024, January and whatnot, because we just don't really, um, have a consistent schedule all the time and things can happen. Somebody has performed somebody who's don't. So you see this very like up and down sort of cycle of in the month viewership. Then you look at your catalog.

We usually have like quite slow stats of the year. You see like 1 million and in 2024, January and whatnot, because we just don't really, um, have a consistent schedule all the time and things can happen. Somebody has performed somebody who's don't. So you see this very like up and down sort of cycle of in the month viewership. Then you look at your catalog.

You see like in the month of December, we did 27.9 million views. So this is just the December that went by. 27.9 million views from videos posted outside of the month of December. So older videos. So we kind of have nearly 30 million long form views coming in every month from the catalog.

You see like in the month of December, we did 27.9 million views. So this is just the December that went by. 27.9 million views from videos posted outside of the month of December. So older videos. So we kind of have nearly 30 million long form views coming in every month from the catalog.

You see like in the month of December, we did 27.9 million views. So this is just the December that went by. 27.9 million views from videos posted outside of the month of December. So older videos. So we kind of have nearly 30 million long form views coming in every month from the catalog.

And you can see this number is a lot more consistent than it's growing over time versus the in the month being a bit more up and down. So I really like to look at YouTube like, hey, this is a platform where you can make content that lives forever. And I don't think that's necessarily true of a lot of other platforms. It's true for things like search, like Google search.

And you can see this number is a lot more consistent than it's growing over time versus the in the month being a bit more up and down. So I really like to look at YouTube like, hey, this is a platform where you can make content that lives forever. And I don't think that's necessarily true of a lot of other platforms. It's true for things like search, like Google search.

And you can see this number is a lot more consistent than it's growing over time versus the in the month being a bit more up and down. So I really like to look at YouTube like, hey, this is a platform where you can make content that lives forever. And I don't think that's necessarily true of a lot of other platforms. It's true for things like search, like Google search.