Paddy Galloway

So if anyone is watching this podcast and is like, hey, next 12 months, I want to like build a channel maybe for their personal brand, for their company to just like learn the game of YouTube. I have a month by month, really simple plan that people can follow.

So yeah, if we've kind of changed some hearts and minds about how this platform works and give you a plan, I think that's a really good use of time.

So yeah, if we've kind of changed some hearts and minds about how this platform works and give you a plan, I think that's a really good use of time.

So yeah, if we've kind of changed some hearts and minds about how this platform works and give you a plan, I think that's a really good use of time.

I mean, that's just a really good segue to start screen sharing because I actually put together a little sheet with some points on why I think YouTube is so important. So let me just start sharing my screen and I can actually get straight into this.

I mean, that's just a really good segue to start screen sharing because I actually put together a little sheet with some points on why I think YouTube is so important. So let me just start sharing my screen and I can actually get straight into this.

I mean, that's just a really good segue to start screen sharing because I actually put together a little sheet with some points on why I think YouTube is so important. So let me just start sharing my screen and I can actually get straight into this.

Amazing. Amazing. So I'll talk a little bit about this graph in just a second. But this is a viewership graph graph for long form views for one of our clients. And there's a point here we want to make. But I think when I when it comes to why YouTube, which is literally the question at the top of this page, like why YouTube? Why should I put focus on YouTube?

Amazing. Amazing. So I'll talk a little bit about this graph in just a second. But this is a viewership graph graph for long form views for one of our clients. And there's a point here we want to make. But I think when I when it comes to why YouTube, which is literally the question at the top of this page, like why YouTube? Why should I put focus on YouTube?

Amazing. Amazing. So I'll talk a little bit about this graph in just a second. But this is a viewership graph graph for long form views for one of our clients. And there's a point here we want to make. But I think when I when it comes to why YouTube, which is literally the question at the top of this page, like why YouTube? Why should I put focus on YouTube?

And one of the first things that comes to mind for me is I think people put YouTube in the same bracket as Instagram, TikTok, Facebook, even maybe X to an extent and look at it like a social media platform. But when you look at who YouTube are competing with and when you look at what YouTube is becoming, to me, it's much more like a streaming service.

And one of the first things that comes to mind for me is I think people put YouTube in the same bracket as Instagram, TikTok, Facebook, even maybe X to an extent and look at it like a social media platform. But when you look at who YouTube are competing with and when you look at what YouTube is becoming, to me, it's much more like a streaming service.

And one of the first things that comes to mind for me is I think people put YouTube in the same bracket as Instagram, TikTok, Facebook, even maybe X to an extent and look at it like a social media platform. But when you look at who YouTube are competing with and when you look at what YouTube is becoming, to me, it's much more like a streaming service.

It's much more comparable to a Netflix or an Amazon Prime in how people actually consume content nowadays. For example, this might shock some people in the audience, but for a lot of our biggest clients in my company, we're getting 60, 70, sometimes as high as 90% of our viewership from TV. So from people watching on TV as their primary device type.

It's much more comparable to a Netflix or an Amazon Prime in how people actually consume content nowadays. For example, this might shock some people in the audience, but for a lot of our biggest clients in my company, we're getting 60, 70, sometimes as high as 90% of our viewership from TV. So from people watching on TV as their primary device type.

It's much more comparable to a Netflix or an Amazon Prime in how people actually consume content nowadays. For example, this might shock some people in the audience, but for a lot of our biggest clients in my company, we're getting 60, 70, sometimes as high as 90% of our viewership from TV. So from people watching on TV as their primary device type.

So I think there is this kind of perception that YouTube is like this, oh, you're on your phone, you're flicking through cat videos or whatever. But in more recent years, I think that's changed to being, hey, this is actually a streaming service. This is TV. This is TV in 2025 and beyond. And so I always like to sort of start with that point of like, no, this isn't just Instagram or TikTok.

So I think there is this kind of perception that YouTube is like this, oh, you're on your phone, you're flicking through cat videos or whatever. But in more recent years, I think that's changed to being, hey, this is actually a streaming service. This is TV. This is TV in 2025 and beyond. And so I always like to sort of start with that point of like, no, this isn't just Instagram or TikTok.

So I think there is this kind of perception that YouTube is like this, oh, you're on your phone, you're flicking through cat videos or whatever. But in more recent years, I think that's changed to being, hey, this is actually a streaming service. This is TV. This is TV in 2025 and beyond. And so I always like to sort of start with that point of like, no, this isn't just Instagram or TikTok.

This is its own streaming platform. And the interesting thing, if you look at data, Nielsen actually put data together. YouTube, when you look at the total time spent streaming content on YouTube, it's the biggest streaming service in the world. So more people stream content on YouTube than on Netflix or any of these other big streaming platforms. So it's the biggest streaming platform.