Paddy Galloway

speaker

271 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Paddy Galloway’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · This YouTube expert made creators $100M+ (Not clickbait) · 15 Jan 2025 podcast

So that's a case of like, you can kind of use some basic logic to be like, it's probably not going to get my view target. So I think those are two examples. Other examples might be like, more kind of like holistic, like, does this excite us? Is it feasible? Like, is it physically feasible? Like, you know, I did a BMX trick shot on the moon is a viral idea, but it's not feasible.

So can we actually do this video? Is it something that excites us? Maybe you have some other things in there, but basically four or five points that you can use to whittle down an idea to make a great idea for your child. Um, I think it's really important. And then some things that I think make a great idea, um, So easy to convey in title for mail.

Like I said, if you can't convey in title for mail, it's not necessarily a great idea. has some form of uniqueness, superlative. Like so often when people are pitching ideas to us, I'm sort of like, okay, like we're going to do a facility of like an interesting, let's say we're doing it, we're a wildlife channel and we're going to like tour a zoo.

I'm always looking and saying like, is it the world's best zoo? Is it the world's biggest zoo? Is it the world's most expensive zoo? Is there something unique about this zoo that we can title the video around? Because otherwise, you know, what's unique about the video.

If you look at the most viral videos on YouTube, they always have something that's a bit unique or different or they use a superlative like, you know, can you bend the world's strongest bar? It's not can you bend the strong bar? It's can you bend the world's strongest bar as a strength challenge? So always looking for superlatives I think is really important.

Something to think about really heavily is like, does it play on a competitive advantage I have? So with channels, I always like to identify what are your competitive advantages? Like what are the things that you can make content on that other people can't? That could be a competitive advantage from knowledge and experience. Like, Hey, like I'm a multimillionaire.

So obviously I can teach people about building businesses or personal finance, or maybe it's,

i have specific access to something that other people don't like you know a great example is we work with a basketball creator jesser and when we're brainstorming i'm looking and saying can we play on competitive advantage because his competitive advantage is he knows players and he has access to the the nba like they give them access to games So just a random creator can't really do that.

Like you can't come up with an idea and saying, I got to gift LeBron James shoes, which is an idea we did that did 10 million views because you don't have access to LeBron James, whereas we do. So like playing on competitive advantages, I think is great. And that doesn't have to always be things that are impossible to get. It doesn't have to be just money.

It could be like you have specific expertise or knowledge on something that other people don't.

um and kind of on the same ccn fit idea not too narrow um but also not too broad we don't want something that's so broad and like could be anything we also don't want something that's so specific and niche that it's only appealing to like a certain percentage of the audience cool yeah i know uh i'm happy you said that the unfair advantage doesn't necessarily need to mean

Yeah, totally. And then moving on quickly to just some things on packaging. It's a bit of a packaging cheat sheet. So again, packaging title for Mel. This is like interesting with our discussion earlier, which is the kind of like, the line between boring and misleading, which is where I feel like all title and film ads on YouTube fall on,

going to be somewhere between being boring not interesting which is potentially what you had with the example of like the broccoli the vegetables example misleading that to me is when you're putting something in the video that is dirt in the thumbnail and you're creating an expectation that's just not delivered on at all and i think people are sometimes too afraid to be on this side

But again, if we just look at the game, the game is the game. You look at the biggest creators on the platform, they almost exaggerate and mislead a little bit, but then they deliver something so good that you don't even know about it. You don't even think about it.

So as a great example of this, actually, we did a video with Noah Kagan, which was asking millionaires how to make a million dollars knocking on doors. We're one of the channels that made that format really popular. And In the video, we didn't have a good thumbnail. So Noah, if I remember correctly, had a friend, this girl.

We just shot the thumbnail with Noah facing this girl who wasn't even in the video. She wasn't in the video. It was just a random girl that was in the thumbnail. That was the person we used for the thumbnail. The video got four or five million views. I didn't notice a single comment saying that person wasn't in the thumbnail.

Because I think the average viewer on YouTube looks at a thumbnail for a split second and goes, is this interesting or is this not interesting? Us as creators, we overanalyze it too much. We think about all the details. We want to be like careful not to clickbait, which is good. It comes from a good place. But the average viewer is like, wait, MrBeastGoldJet, click.

Start watching the video and it's like, oh, you watched a video, you finished a video and you can't even remember what the thumbnail was. In fact, if we actually think about it at this point of this podcast, I don't know how much this is going to be edited down by, but let's say we're at like the one hour 20 mark of this podcast or whatever.

If we sort of ask people, what was the thumbnail for this video? I guarantee you very few people are going to remember what was said in the thumbnail.

Who knows? Who knows? Who knows? But yeah, exaggeration, it's a standard on the platform. I think misleading someone is the wrong way to view it, but exaggerating the truth a little bit, it's just a game. Make three thumbnails per video. Still not enough people do this.

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