Paddy Galloway

And they can be very loud about how silly it is that everyone else panders too much to their audience. But I'm like, you're a unicorn. Casey Neistat, I love Casey Neistat to bits. I'm not going to listen to him too much when it comes to YouTube strategy because he's a unicorn. Like he can, his like sense of what's good is so strong that he can make great videos.

And they can be very loud about how silly it is that everyone else panders too much to their audience. But I'm like, you're a unicorn. Casey Neistat, I love Casey Neistat to bits. I'm not going to listen to him too much when it comes to YouTube strategy because he's a unicorn. Like he can, his like sense of what's good is so strong that he can make great videos.

And I also still don't fully believe that he doesn't at least pander a little bit or think to the audience a little bit because I believe everyone does on some level. Um, But with most of our clients, I always like to look at it like, how do we establish the rules for what videos need to get made? And some of these points I'll bring in as we go through this screen share together.

And I also still don't fully believe that he doesn't at least pander a little bit or think to the audience a little bit because I believe everyone does on some level. Um, But with most of our clients, I always like to look at it like, how do we establish the rules for what videos need to get made? And some of these points I'll bring in as we go through this screen share together.

And I also still don't fully believe that he doesn't at least pander a little bit or think to the audience a little bit because I believe everyone does on some level. Um, But with most of our clients, I always like to look at it like, how do we establish the rules for what videos need to get made? And some of these points I'll bring in as we go through this screen share together.

So how do we establish the rules of what's big enough for us? What's an idea that will do well? And then mix in, you used the word affinity, whether that is community, whether that is...

So how do we establish the rules of what's big enough for us? What's an idea that will do well? And then mix in, you used the word affinity, whether that is community, whether that is...

So how do we establish the rules of what's big enough for us? What's an idea that will do well? And then mix in, you used the word affinity, whether that is community, whether that is...

things you're generally passionate about mix that into those ideas or after those frameworks have passed so like can this video do this this and this and then also can we include this in the video like some form of community passion whatever it might be and i have found that what's interesting is like everyone on the surface says their goal is to you know grow the biggest youtube channel at least when they work with me

things you're generally passionate about mix that into those ideas or after those frameworks have passed so like can this video do this this and this and then also can we include this in the video like some form of community passion whatever it might be and i have found that what's interesting is like everyone on the surface says their goal is to you know grow the biggest youtube channel at least when they work with me

things you're generally passionate about mix that into those ideas or after those frameworks have passed so like can this video do this this and this and then also can we include this in the video like some form of community passion whatever it might be and i have found that what's interesting is like everyone on the surface says their goal is to you know grow the biggest youtube channel at least when they work with me

but I've just noticed from observing people that you kind of have to let them at least one in every five or six, just let them try something and do something. And, you know, some creators call it like one for me, one for the audience, you know, I would look at it more like five for the audience, one for me if I'm in control. Cause you know, I'm prioritizing the audience over myself.

but I've just noticed from observing people that you kind of have to let them at least one in every five or six, just let them try something and do something. And, you know, some creators call it like one for me, one for the audience, you know, I would look at it more like five for the audience, one for me if I'm in control. Cause you know, I'm prioritizing the audience over myself.

but I've just noticed from observing people that you kind of have to let them at least one in every five or six, just let them try something and do something. And, you know, some creators call it like one for me, one for the audience, you know, I would look at it more like five for the audience, one for me if I'm in control. Cause you know, I'm prioritizing the audience over myself.

And if I'm trying to build the biggest channel possible, but yeah, there's lots of like competing trade-offs where, um, I think people would be well-served thinking twice over whether it is they want to build the biggest audience possible because Mr. Beast gets worse conversion rates than you if you're promoting a business product, obviously, but his total volume size is so huge.

And if I'm trying to build the biggest channel possible, but yeah, there's lots of like competing trade-offs where, um, I think people would be well-served thinking twice over whether it is they want to build the biggest audience possible because Mr. Beast gets worse conversion rates than you if you're promoting a business product, obviously, but his total volume size is so huge.

And if I'm trying to build the biggest channel possible, but yeah, there's lots of like competing trade-offs where, um, I think people would be well-served thinking twice over whether it is they want to build the biggest audience possible because Mr. Beast gets worse conversion rates than you if you're promoting a business product, obviously, but his total volume size is so huge.

That's powerful in its own right. Totally. What else is on this cheat sheet? So next up, let me just scroll down here. I've actually just got my month by month. So like this is gonna be posted in January and kind of going through and looking at this year, like for anyone that is, maybe they've already started their channel. Maybe they're thinking about starting a channel.

That's powerful in its own right. Totally. What else is on this cheat sheet? So next up, let me just scroll down here. I've actually just got my month by month. So like this is gonna be posted in January and kind of going through and looking at this year, like for anyone that is, maybe they've already started their channel. Maybe they're thinking about starting a channel.

That's powerful in its own right. Totally. What else is on this cheat sheet? So next up, let me just scroll down here. I've actually just got my month by month. So like this is gonna be posted in January and kind of going through and looking at this year, like for anyone that is, maybe they've already started their channel. Maybe they're thinking about starting a channel.