Paddy Galloway

speaker

271 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Paddy Galloway’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

No recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.

Appearances

newest first · ▶ plays the moment

The Startup Ideas Podcast · This YouTube expert made creators $100M+ (Not clickbait) · 15 Jan 2025 podcast

I feel like everyone who listens to people like me talk about YouTube hear this, but they don't do it or they find ways to cheat, which is like, I'll make three thumbnails per video. Don't you worry, Paddy. But the thumbnail is like the same thumbnail with just different text. I'm like, that's not three different thumbnails. That's just the same thumbnail with slightly different text.

I'm talking about three different concepts.

I love that analogy, that's totally true. Learn basic Photoshop, study outlier thumbnails. Being good at graphic design does not equal good at thumbnails. So again, people sort of like, I don't have time to master graphic design, but it's like,

it's more about looking at what's working on YouTube and just learning how to replicate it rather than like, you know, learning all this advanced Photoshop work. Um, and yeah, like, like we said earlier, there definitely is like a market for Thumbnail designers, um, out there. And there's a lot of designers at different price points that people could, could bring in.

And it's one of those things where like, again, people like will spend money on editors and spend money on like production and all this sort of stuff. But yeah,

thumbnails is kind of an underutilized use of money resources time when it comes to youtube and when it comes to great packaging some things i think about um titles keep them under 60 seconds use like easy language like easy to understand language see if you can use like superlatives or like things in your tile that make it unique and different to other videos on youtube

Something I always think about, even if you are a search-based channel, is to focus on human interest, not algorithm. So without naming names of tools, there's been tools in the past that have been like, hey, we'll help you optimize your title for search engine. And then I look at the titles people write with these tools and it's like, iPhone 12 review 2025, check out this iPhone 12.

And it's like, it's not even real. Like, I don't know what you're saying. So I always like to focus on writing a title for a human. Like with some clients, I'll let you say like, what would a, like, what would a, an Uber driver describe this thing as like, could that be our title? Or like, how could you put it in the most simple language possible? So yeah, Focus on the human, not an algorithm.

If you do focus on search, like you can still incorporate key terms, like your keywords in your title while not making it like a gobbledygook of different things. I think that's really important to understand. Example I use here, which I'll just make a bit bigger for everyone. So this is with two Austin-based creators, Ryan Tran and Haley Pam.

And if you look at their title, it's X dancer trains like a marathon runner. And it seems simple, right? It's very simple, easy to read. And if you run it through like a readability score, it gets a grade A. It basically says, hey, like seven or eight-year-olds can read this. Define it as like a 100% reach with this specific readability score.

You can just type in readability score to like find these tools.

just for fun i was like well what if you like titled it more accurate to what the video was and it was like x contemporary dancer trains like a d1 athlete if you change that video title to that suddenly it gets a grade e it has 33 reach um and you know a thing i would actually say which is really interesting as well is like if you're trying to build a global audience and you are american

sometimes things that are very like obvious and feel like everyone knows that to you might not be to other parts of the world, which is still a huge market. So for example, D1 athlete, I don't, until I moved to America, I didn't necessarily know what a D1 athlete meant. You know, we just call them like a college athlete in Ireland. Like I'd never heard of that.

Or like someone's like talking about Goodwill. I'm like, I've never heard of Goodwill. I don't know what Goodwill is. Like now I do, but I didn't know before. So just putting yourself through that lens and saying, is this universal? Yeah.

can like a seven-year-old read this title i would even argue for like a channel which has like a a much older demographic like your channel i'm sure has a much older demographic than something like this i still think it's useful to be able to like put things into really simple english and just make things like consumable um for the for the viewer

Thumbnails, always keep them clear, bright, should be easy to see what's going on in the thumbnail. I think there's like an interesting thing, which is like this idea of like a glance test. And you can actually do this yourself.

You can create like a, just open up a Google slide, put your thumbnail on one of the slides, put the second slide as just a white screen, and then just use your arrows and just quickly click between them and give yourself like a second to just look at the thumbnail and say, can I process this thumbnail and this title in a second?

we as creators are making thumbnails in Canva, Photoshop, we're obsessing over all these details. Your viewer looks at them for split seconds. And people sometimes deny that. I'm like, look at your own viewership behavior. Look at how you consume YouTube. Like when I'm looking through YouTube, I'm just like, Oh, interesting, click. I'm not looking at going like, let me read everything.

Let me look at every detail. So keep it really simple. Make sure it passes the glance test. That's a really important one. Shouldn't be text heavy. I try to limit text. It's interesting, different cultures are different here. So for example, I've noticed in Asian markets,

So like Singapore, different countries like that, they use more text than English speaking markets and Spanish speaking markets. But in general, for a thumbnail, it should be about four or five words should be your cutoff point for how much words you put in the thumbnail and ideally less. Sometimes people just put way too much text in there.

Showing 241–260 of 271 · page 13 of 14