Paddy Galloway

But I think when you're trying to identify what your niche is, whether that is your personal brand, whether that is something different, because maybe there's people watching this that would like to like make a a channel as the kind of founding point for a business and sort of reverse engineer it rather than just saying, I've got a business, can I build a channel to promote it?

So I'm thinking, Hey, like I, I want to start a business in the future that's in this niche. Can I build in a, in a YouTube channel first? So I think understanding that triple event diagram and finding that is really important. And then step two.

So I'm thinking, Hey, like I, I want to start a business in the future that's in this niche. Can I build in a, in a YouTube channel first? So I think understanding that triple event diagram and finding that is really important. And then step two.

So I'm thinking, Hey, like I, I want to start a business in the future that's in this niche. Can I build in a, in a YouTube channel first? So I think understanding that triple event diagram and finding that is really important. And then step two.

social product like for any internet audience and for any just professional career stuff so that's key yeah yeah because you'll see sometimes people like really focus in on just what people want to watch but if you're not good at it you don't love it like you're not gonna last very long doing it um And sometimes, you know, I have certain things that I love that no one cares about.

social product like for any internet audience and for any just professional career stuff so that's key yeah yeah because you'll see sometimes people like really focus in on just what people want to watch but if you're not good at it you don't love it like you're not gonna last very long doing it um And sometimes, you know, I have certain things that I love that no one cares about.

social product like for any internet audience and for any just professional career stuff so that's key yeah yeah because you'll see sometimes people like really focus in on just what people want to watch but if you're not good at it you don't love it like you're not gonna last very long doing it um And sometimes, you know, I have certain things that I love that no one cares about.

You know, like there's some things that are too niche or too focused. And also sometimes people think, especially if they're a personal brand, that their channel should just reflect them as a person. And for anyone that knows like basic probability, like if we say like, hey, you have an interest that 20% of the human population is interested in, which is ridiculous, let's say.

You know, like there's some things that are too niche or too focused. And also sometimes people think, especially if they're a personal brand, that their channel should just reflect them as a person. And for anyone that knows like basic probability, like if we say like, hey, you have an interest that 20% of the human population is interested in, which is ridiculous, let's say.

You know, like there's some things that are too niche or too focused. And also sometimes people think, especially if they're a personal brand, that their channel should just reflect them as a person. And for anyone that knows like basic probability, like if we say like, hey, you have an interest that 20% of the human population is interested in, which is ridiculous, let's say.

and then you have another interest at 20% there, and then another interest at 20% there, and you try to combine those all together on one channel, like the probability of finding a person that is interested in all those different things is well under 0%. And that's kind of the step two here, which is laser focus on the niche or sub-niche. Don't be a sushi restaurant serving burgers.

and then you have another interest at 20% there, and then another interest at 20% there, and you try to combine those all together on one channel, like the probability of finding a person that is interested in all those different things is well under 0%. And that's kind of the step two here, which is laser focus on the niche or sub-niche. Don't be a sushi restaurant serving burgers.

and then you have another interest at 20% there, and then another interest at 20% there, and you try to combine those all together on one channel, like the probability of finding a person that is interested in all those different things is well under 0%. And that's kind of the step two here, which is laser focus on the niche or sub-niche. Don't be a sushi restaurant serving burgers.

I'm sure you're familiar with Andrew Wilkinson. I remember being on like a Zoom Q&A with him one time, and he just made a really good point of saying like, If you're a business, don't be the sushi restaurant that also serves burgers because you know that's not a good sushi restaurant. If you do everything, you're not really good at anything. And I think when it comes to YouTube, same is true.

I'm sure you're familiar with Andrew Wilkinson. I remember being on like a Zoom Q&A with him one time, and he just made a really good point of saying like, If you're a business, don't be the sushi restaurant that also serves burgers because you know that's not a good sushi restaurant. If you do everything, you're not really good at anything. And I think when it comes to YouTube, same is true.

I'm sure you're familiar with Andrew Wilkinson. I remember being on like a Zoom Q&A with him one time, and he just made a really good point of saying like, If you're a business, don't be the sushi restaurant that also serves burgers because you know that's not a good sushi restaurant. If you do everything, you're not really good at anything. And I think when it comes to YouTube, same is true.

Don't be that channel that is like... making business content, but then also like posts a vlog of their golf at the weekend. And then when I get angry, they say lots of people that like business also like golf. I'm like, well, you know what? A hundred percent, 80%. I don't think so. It's like 20%, 10%. Like we're focusing on the wrong thing here. So laser focus on the niche.

Don't be that channel that is like... making business content, but then also like posts a vlog of their golf at the weekend. And then when I get angry, they say lots of people that like business also like golf. I'm like, well, you know what? A hundred percent, 80%. I don't think so. It's like 20%, 10%. Like we're focusing on the wrong thing here. So laser focus on the niche.

Don't be that channel that is like... making business content, but then also like posts a vlog of their golf at the weekend. And then when I get angry, they say lots of people that like business also like golf. I'm like, well, you know what? A hundred percent, 80%. I don't think so. It's like 20%, 10%. Like we're focusing on the wrong thing here. So laser focus on the niche.

Don't be a sushi restaurant. Um, and step three, this is a bit prescriptive, but I think it's really useful for people starting out. Find a way to make two videos every week at the beginning. Um, Don't worry too much about ideation. Don't even worry about what you're making. Just do what calls to you. Pick your niche and say, hey, this would be fun to make. This would be fun to make.