Pat Flynn

speaker
147 appearances 1 recordings 1 series first heard May 2025 last heard May 2025

Pat Flynn’s voice in public audio — every appearance, attributed to the second.

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So my kids were younger, they got into Pokemon, they started collecting and anything the kids get into, I wanna get into as well. I researched those things. For example, Fortnite, back before Pokemon, it was Fortnite. My kids were playing Fortnite and I was like, what are you doing? And they're like, we're playing Fortnite dad, don't talk to me. So what do I do?
I hire a 15 year old from Fiverr to teach me how to play Fortnite. No, I swear to God, wow. Like mentorship, I'm telling you. He's 15 and he was really good. And I was like, okay, I was starting to get it and going through reps with him. And after three weeks, I was able to hang with my kids And then actually we were starting to play together.
And it became such a fun bonding experience during the pandemic to do that. And then like kids do, they moved on from that and they moved into another hobby and this was Pokemon. So I said, okay, Pokemon. I just know about a few things, but I grew up playing Magic the Gathering, not Pokemon.
I didn't see any opportunities there that really piqued my interest. I guess if I look back, I probably could have found something, but I like things to come to me. And in the Pokemon space they did, because when I started to research a lot of YouTubers who were doing Pokemon, I also noticed that they were all doing the kind of same things. And nobody was really telling good stories.
Again, I'm all about stories. So I said, okay, I didn't create a YouTube channel that day, but I got involved in the community. And that's when I became a moderator for some of these Pokemon creators. That's when I started to have conversations with other collectors and go to events. Again, immerse myself in that space before even trying to create anything, right?
How do I know what to create if I don't even know who these people are yet? And I started to learn more about what they liked and what they disliked. And I started my channel in January of 2021. We got to 100,000 subs in 11 months and 28 days. I remember because we celebrated that day together on a live stream. We had, I think, 7,000 people watching that day.
We got to 500,000 people or subscribers in three years and we're now one million beyond that in only one year.
In another fiscal year, yeah. Cool. And it's just been the funnest thing because I've just wanted to have fun. And I think because of that, it's attracting not just kids. In fact, it's a lot of people our age who grew up with Pokemon who have now more than an allowance.
Yeah. And during the pandemic, everybody was all nostalgic and wanting to relive their childhood. And now they're bringing their kids along with them. And it's grown to the point now where I host two live events every single year called Card Party that each now will host 5,000 people. We had about 3,500 last year and we're hosting two events this year. I have a relationship with Pokemon.
Oh, by the way, this also, speaking of just like opportunities that pop up, This Pokemon thing allowed me to open packs of Pokemon on Ford Field at the Detroit Lions-Vikings game this past season because for whatever reason, they, for good luck, opened packs of Pokemon before the game. I found out that their TikTok manager was a big Pokemon fan. So we had a connection. And then I just pitched it.
What's the worst that can happen? He would say no. I said, hey, what are the chances that I could get out there and open a pack with you on Ford Field? It's a good line.
And he said, come on by January 6th. It was the number one game of the season, by the way. And I got to open a pack and that video was one of their top most viewed videos for a while, which means that they might invite me back. I also now with the San Diego Football Club, the new MLS soccer team. Yeah, let's go. There's a team here now? Oh yeah, first year. This year?
First year major leagues this year, yes. That's cool. And they invited me to come out because a bunch of their guys watch the channel. And it's like when you put yourself out there in the world, your vibe will attract your tribe. And it's been the coolest thing, you know, to just be me. And for the longest time in my life, I didn't feel like I was good enough.
I was short, like literally five feet tall my senior year of high school. I was bullied. I never felt like I belonged except in the marching band where all the other nerds who were picked on existed. And that's where I found my home in marching band. And then I eventually realized that when you embrace your weird, that makes you unique and it brings other people like them or like you together.
And now I have this community of a million followers of other weird Pokemon nerds. It's amazing. 42 year old Pokemon nerds.
Right. I once heard, I think it was our good friend, Chris Ducker, who said, do what you do best, delegate the rest. And that's what I've learned to do. Now, that's not easy to do when you're just starting out because you have to wear all the hats. But eventually, with SPI, my entrepreneurial brand, I'm just on the podcast and I'm writing email newsletters, which I love to do.
I'm no longer hitting publish in WordPress anymore. And that's allowing me to have more energy for the things I love to do. And I found people who love hitting publish in WordPress. There are those weird people out there, right? And it's been really cool to see, even in parallel, your evolution as well, and the new phases of your life, and you're newly married, and now your new book.
It's just, I'm so proud of you, Lewis. I know that we both have gone through some rough patches and hard times over the years, and I'm proud of you.
Appreciate it.
My mind goes to a lot of creators who I work with who struggle because they're doing the work and they're not seeing the results. They're creating the videos and they're not seeing the views. They're publishing on TikTok and they're not seeing the likes. And a good friend of mine, Alex, a different Alex, once said, count uploads, not likes. And I was like, man, that is so powerful.
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