Pat Walls

And on the other hand, you have a new discovery platform, TikTok, that you can get your app downloaded from.

And both happening at the same time, like Charlie Munger calls these like Lollapalooza effects where multiple factors kind of conspire in your favor.

And then suddenly you get this like

sort of Lollapalooza effect out of it.

And so you get one, two, three, four variables all pushing in the same direction unintentionally and it creates like a new opportunity.

So we were joking like, dude, iPhone apps, this is like 2010.

Like, what do you mean that's the opportunity?

Well,

there's something that changed.

Apps got way easier to build and apps got way easier to be discovered.

There's a new way to get discovered as an app.

So the playing field reopened in a way that the window was sort of closed over the last, let's say, five years ago.

It was less juicy than it is currently.

Let's do this B2B video.

I'm curious what you have there.

I think you're spot on.

I've said before, video is now the native tongue of the internet.

It's the language that the internet speaks.

And so if you can't make good video, you essentially, it's like moving to America and not being able to speak English.

You might be able to get by.