Pat Walls

But it's not going to be easy for you.

And so you're right that the way you just put it is really great, which is that companies don't even have really the job function yet at the majority of companies to be able to produce video.

Who in the company should be able to produce video?

Right now, it's like the youngest employee maybe is going to do it.

The guy who happens to have a camera and understands TikTok a little bit, I guess you can sort of do it.

The social media person is supposed to be expected to do this.

but it's probably going to elevate up to the level of product, design, project management.

Like there's going to be one of these functions at companies where you need to be able to produce good video because that's how we communicate with the world now.

It's also hard, right?

Like it takes a lot of work to do YouTube.

Compared to a podcast, a podcast is so much easier than doing planned, scripted, edited, packaged YouTube content.

And then you get the big view number in your face and you get immediate like...

slap or, you know, that quick high that you're then gonna chase, right?

And that's a very tough cycle on YouTube.

I think, you know, short form is sort of similar.

There's like the phrase like 200 view jail where a lot of people will create TikToks and they just sort of never get past the 200 view number.

You just stay stuck in that state.

Right.

But there's a huge amount of, I don't know, self-consciousness as well as actual work that goes into doing this.

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