Patrick Stox

speaker

476 appearances 5 recordings 1 series first heard Feb 2026 last heard 22 Feb

Patrick Stox’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

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No one is clicking in AI search.

They're gonna ask five more questions to AI search before they click through to any of those websites and and go read.

So now it's a lot more, you know, we were always really good about being product led, one of the best products out there.

Uh so we have that going for us that AI is already like recommending us.

But then we never did good on things like comparison pages uh or or that kind of thing.

or managing, you know, how we're talked about online.

So a lot of the things that we're doing around those those tactics are are changing.

Like now it's a lot more like influencer and outreach and and that kind of thing.

We've even talked about like leveraging some of the other websites, you know, we have like Tim's old site or now Glenn Alsop.

Uh and a few uh a few others.

Um and it's like do we just publish the same content on five, six sites?

We're more likely to get what get the AI to say what we want to say if we do that.

I don't particularly like spamming the web like that though.

But at the at the same time, like it's it's what's working now, uh at least uh for a company our size.

Uh but you know

Someone could easily abuse that hundreds, thousands of websites all saying the same thing and likely get the AI to say what you want.

Some of both.

I mean it's it's going to be there.

Uh but I think they're gonna have to rein it back in.

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