Paul DeLano

One example in particular is that I receive about three to four calls per week from appraisers, and they're needing information about the market and about the comparable sales or the appraisal that they're doing.

And they often comment that I'm one of the few agents that call them back

And the importance in calling them back is they're trying to perform a job.

And even though I'm not going to get paid for assisting them, I know that the more I educate them about the lakes and the comparables, I become a valuable asset to them in the marketplace.

And so we've always made a point of having good relationships and educating the appraisers.

and that comes in handy when you have a breakdown in a transaction and there's a problem with an appraiser appraisal you know they can be a resource for me to assist in how to dispute the appraisal with underwriting or come to us come to a conclusion and then um

very, you know, at least two to three sales per year that we do are direct referrals from the appraiser where they were appraising a property for an estate.

And they say, look, if you're going to sell your lake property, there's hands down, Paul is the best and most competent agent in the marketplace.

So, so the eight profit activators are,

You know, we just hired someone as a full-time marketing manager to implement all of our processes.

Yeah.

What's her name?

This is the one I met.

Yeah, Mariah.

Mariah.

And we had worked with her.

She was doing social media with us for several years.

And in fact, when we came back from your workshop last February...

We sat her down and said, you know, we would like to hire you, but we've got to get through our season first and we'll be back in touch.

So we knew that she would be a good fit.