Paul Mencel

speaker

2,431 appearances 11 recordings 1 series first heard May 2026 last heard 10 Aug

Paul Mencel’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 11 in all, peaking in Jul 2026 with 4.

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The Handcrafted Podcast: The Business of making things · Talk Story: Why Storytelling Makes Your Business More Valuable · 20 Jul 2026 podcast

And I think it's really one of the things that has separated us from Chimps and has allowed us to evolve is the ability to tell stories and to share conversation and connection.

Storytelling is ever critical in sales process, in motivating team, in getting people to like you in so many ways.

So I

personally consider myself to be a relatively decent storyteller.

I could hold my own at a campfire or with friends.

I could get a few laughs out of people and things.

But obviously there's always room for improvement.

So what I've been doing recently is diving into like a few books.

So there's a book called Made to Stick, which I just recently started, the audio version of it.

And what that does is it really breaks down sort of the steps and the simple ways to quote unquote

Make a story, said

The other one that is a little bit controversial is how to make friends and influence people.

Um several, you know, serial killers and things use this book to manipulate people and catch people and bring people in, but it's a fantastic book regardless.

So why am I talking about storytelling?

So and how does this relate to your business?

Storytelling is ever critical in the let's break it into two things.

So in the customer facing thing.

Whenever I'm talking about selling something as a as a salesperson, as the head salesperson at my company,

I'm always building a story around the particular piece that they're they're talking it to me about.

So for me, the story, and you know, it goes even further upstream, I guess, upstream or downstream, either way, it goes somewhere on the stream where even the website is presenting a story.

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