Talk Story: Why Storytelling Makes Your Business More Valuable
episode
The Handcrafted Podcast: The Business of making things
17 min
1 speaker
8 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is storytelling and why does it matter for makers and businesses?
Welcome to the Handcrafted Podcast, the business of making things. I'm Paul, founder of Philadelphia Table Company and the Handcrafted Network, and I believe great craftsmanship deserves great business strategy. This podcast is for makers who want to build not just great products but a thriving business. Each episode will dive into the mindset, systems, and skills that turn craft into success.
All right guys, welcome back to the Handcrafted Podcast. Hope everybody has been doing great. So uh the past two episodes I actually pre-recorded before I went away. I just got back from a family vacation with well, not just got back, I got back about a week ago with my uh family. We went to Maine, celebrated my fortieth. Happy birthday to me. And um yeah, I mean it was great to to get away. I always tell everybody this, it's it's really important to take time off. Allows you to come back, reset, rethink, all that stuff. With that said, while I was away, for those of you guys who do follow Philadelphia Table Company on social media, you'll see that my shop flooded while I was gone. Not a fun thing, not a great way to relax.
Uh happened on a Monday and it happened pretty early in the day. So some people weren't there, a different leadership people. I wasn't there, obviously. Um my foreman wasn't there, but I'm super proud of my team. team, shout out to my team if any of you guys listen to this podcast. They did an amazing job. Of working together. And although our shop is sort of the single maker approach, everyone, you know, from an outside perspective, you say, hey, single maker approach, does that affect teamwork? Does that affect collaboration? Clearly not. Everybody rallied together, everybody worked together to help bail us, literally bail us out. We were able to thank thankfully, there's very minimal damage, just kind of like the bottoms of some sheet goods, but we were able to get everything up and off the floor.
So in a matter of fifteen minutes we had about, I don't know, a foot of water in our whole shop. And then it seems like maybe about two or three hours later it started to recede a little bit. But
How did a sudden shop flood illustrate the power of team storytelling?
With that said, I'm super stoked to have a great team. I'm super stoked to have people around me that do a really great job of working together and really believe in this vision that we've created at Philadelphia Table Company. So kudos to my team. And uh yeah. So with that said, uh aside from that, the trip was was pretty relaxing. I probably could have done a better job of lining things up better before I left so that I wasn't fully on because I I I wasn't able to fully, fully unplug, which I actually really love to do, but wasn't able to do that. So Anyways, I'm back. Have a little bit more uh pep in my step for now, a little bit more wind of my sails, just uh coming back looking at things from with a clear head.
All right, so the other day I was like, I heard something really interesting where LeBron James apparently spends about a million to a million and a half a year on his health and fitness, right? That's directly related to his quote unquote job, right? He is a professional athlete and he made, I think last year, I don't know, something like fifty two and a half million, something like that. And if you look at the amount of money he's putting in, that's a five X return on what how he's investing in himself. And I think it's important for all of us to look at it and say, hey, what are the things we could be doing? What's my version of LeBron's one point five million to have a return on investment? And I'm also talking about, you know, obviously there's business investments, things like buying machines and all that stuff.
But I'm talking about personal investments. What are the things you're doing personally? So there have been times where and I whatever this happens all the time is I I'm working with coaches, employing coaches, uh employing uh kind of like part of group mastermind groups. I have my own mastermind group as well. I have, you know, uh uh online personal trainer therapy, all of these different things that I do that help sort of get my head straight as well as get
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Chapters
8 chapters
1
What is storytelling and why does it matter for makers and businesses?
0:00–2:03
2
How did a sudden shop flood illustrate the power of team storytelling?
2:03–4:27
3
What personal investments does Paul make to improve his leadership and storytelling?
4:27–6:29
4
Why does Paul compare his business to LeBron James’ investment in himself?
6:29–8:38
5
How can a crafted product’s origin story increase its perceived value?
8:38–11:04
6
What role do signature finishes and curated collections play in brand storytelling?
11:04–13:06
7
How does a strong narrative help sell custom furniture to clients and designers?
13:06–15:21
8
What actionable steps can listeners take to start using storytelling in their own business?
15:21–17:38