Own Your Audience: Why Makers Need an Email List
episode
The Handcrafted Podcast: The Business of making things
14 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
Welcome to the Handcrafted Podcast, the business of making things. I'm Paul, founder of Philadelphia Table Company and the Handcrafted Network, and I believe great craftsmanship deserves great business strategy. This podcast is for makers who want to build not just great products, but a thriving business. Each episode will dive into the mindset, systems, and skills that turn craft into success.
Alright guys, welcome back to the Handcrafted Podcast. Hope everybody has been doing great. I've had a number of people I've been getting a chance to talk to, a lot of people reaching out via email, phone calls, all that stuff. It's been rad, rad, rad, rad, rad. So, quick reminder, this podcast is brought to you by the Handcrafted Network. Handcrafted Network is an online community of makers. I'm now saying makers because we've had a bunch of people sign up this week that were, you know, one's a ceramicist and painter. The other does leather work, had a few bunch of other people that are starting to join, which is really great. A lot of the content is. They've actually both been on group calls and have expressed how helpful the group call was, despite being sort of like a group of people who do wood stuff.
So we are running a special. Like I said, you can do a free trial for a week. Check it out. It'll prompt you to do a one-on-one call with me, and we'll get to connect. We'll get to see if the group is kind of right for you. So if you're kind of on the fence about it, maybe now's the time to jump in for that. We're just doing a quick little summer special thing. So hop on that before we switch back to the other way we were doing it. Um, so with that said, Oh, interest. If you're interested in joining, just go to the handcrafted network.com or email me Paul at the handcrafted network.com, or there's a link below in the show notes in the comments in the, whatever the heck is below this, that gives you a prompt to just click.
You could sign up yada, yada, yada. You can also reach out to me on all the various socials, whether that be the handcrafted network or the Philadelphia table company, Instagram, all of that sort of stuff. All right. So today's podcast episode. So there's been a lot of people, like I said, who have been joining, taking advantage of that free trial thing. And I've had to do a lot of, I've been doing a lot of one-on-one calls with people and it's been really helpful to get a feel for what people are doing, what's working as well as like kind of connecting with others and brainstorming a little bit.
Why should makers stop relying only on social media and start collecting emails?
So today I wanted to talk about owning your audience, owning the people that Owning your client base essentially. So one of the people I was talking to sets up a farmer's market. The other person sets up at farmer's markets. The other person I was talking to has like a art gallery. The other person I was talking to has a display thing in like another gallery type of thing. And all of which were saying they hand out business cards in hopes that these people kind of like reach back out to them or if somebody is interested. But I wanted to flip the script on that. So when I was in a touring band, the big thing was email lists. So what we would do is we put the email list out and kind of go around and like collect emails.
It was actually kind of a fun way to go about doing this because we're a bunch of guys in a band. You get to go meet girls and talk to other people and all this sort of stuff. You get to ask for the email and all that. And what's really great about that is we owned that audience. It was, you know, you're not relying on social media. So the big thing is, and you know, we were talking about this a little bit on the group call, which was like, If you're relying on social media to be your audience, and look, I'm guilty of this. So everything I'm saying, I need to take my own advice on. And I know Jim, my marketing guy who works with me, is going to be like, Paul, you got to listen to your own advice here.
So with that said, I'm putting this out there to sort of say, okay, I'm going to follow this sort of stuff.
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Chapters
5 chapters
1
What is the main topic discussed in this episode?
0:00–2:32
2
Why should makers stop relying only on social media and start collecting emails?
2:32–5:33
3
How does asking for emails at markets, galleries, and shows change audience ownership?
5:33–8:53
4
What can makers learn from a touring band's email‑list strategy?
8:53–11:30
5
Why is a narrative‑driven, luxury‑style email more effective than a sales‑first approach?
11:30–13:50