Paul Mencel

speaker

2,431 appearances 11 recordings 1 series first heard May 2026 last heard 10 Aug

Paul Mencel’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 11 in all, peaking in Jul 2026 with 4.

Appearances

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The Handcrafted Podcast: The Business of making things · Don't Niche Too Soon: Let Your Customers Build Your Business · 6 Jul 2026 podcast

I knew I just wanted to do something that built stuff. voice-verified

So I think there very well could have been a path maybe earlier in the career where we started getting a bunch of custom kitchen cabinets or a bunch of built-in stuff. voice-verified

And I think I probably would have followed that path and that would have then became my niche instead of furniture. voice-verified

So voice-verified

Don't try to niche too early. voice-verified

I think the general rule of thumb should be like say yes to many different things and you know maybe offer a few different things A, B, C, D, to really help you learn what. voice-verified

is kind of needed in your specific geographical area. voice-verified

And the other thing too, I think that's like really important about this is I think a lot of people come at this, especially furniture makers, where, hey, I want to make a furniture collection. voice-verified

And what they do is they spend years and months. voice-verified

And I actually saw a a pretty interesting uh Instagram post. voice-verified

Somebody spent, you know, years making and developing this furniture line, photo photography, and all of this sort of stuff, dumped a ton of money into it, and then didn't sell a single thing from it. voice-verified

And the reason why is because it's, you know, a fishing poles in the desert kind of situation. voice-verified

We offer a furniture line now of things that have previously voice-verified

Sold and were popular. voice-verified

The other way of doing it, if you have a bucket of cash, and maybe one of you guys listening is able to do that, is you make a furniture line, you put a ton of marketing dollars behind it, and you convince people hey, this is the coolest furniture line out there. voice-verified

This is the coolest thing that you could possibly buy. voice-verified

And what's going to happen is you're going to start to sell. voice-verified

But a lot of the big furniture companies started as sort of job shops. voice-verified

So Thomas Moser, which many voice-verified

People are familiar with even things like George Nakashima was kind of like a job shop from like in the early days and the in the very beginning of what it was. voice-verified

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