Pedro Franceschi
speaker
536 appearances
1 recordings
1 series
first heard Jun 2026
last heard 10 Jun
Pedro Franceschi’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
Um, and we're spending a lot of time thinking how to help companies actually manage token spend on Brex.
We, we ended up building our internal version of this.
We call it mag buy, where the idea is you can effectively
you know, every dollar of token spend in the company, you can attribute to a product we have to customers, an internal tool that we use to serve or an internal employee and understand model usage, et cetera.
And we're now figuring out how to build analytics on what are we trying to do with the tokens to start to get a sense of ROI.
But anyway, it's a fascinating topic that I think has a lot of early, early, early work compared to what it will be one day.
It's increasing.
No, look, I think two things are surprising.
One is, I think to your point earlier on how do we look at token maxing?
I do think there's such a thing as how much cost boundaries you create internally dictate token consumption, obviously.
But to me, I think what's the most fascinating is when you look into...
the sort of 10 mile radius we're in now, and maybe you include New York, tons of token consumption.
And you could probably argue, and we've seen the data, also faster revenue growth.
I think what's really interesting is the gap between anyone in these two 10 mile radius and everything else.
And this is like not small companies.
You look into like very large companies with very large budgets and that could be token maxing
And the economic thing for them to do would be to token max.
And they spend like, I don't know, 10,000 a month.
And you're like, you should probably be spending 10 times more or 20 times more or 100 times more.
That's still surprising.
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