Pedro Franceschi
speaker
536 appearances
1 recordings
1 series
first heard Jun 2026
last heard 10 Jun
Pedro Franceschi’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
And I think the reason is, again, sort of similar to the point at the beginning.
We did this exercise two and a half years ago where I sat down with a lot of the engineering product leaders in the company.
And we had this question, which is, if we started Brex again in 2024, the answer would be even more different now.
What would we do differently?
And it turns out like everything.
And we started going down this route and it's like, it's kind of maddening because they're like, okay, we have this like completely old way of like even thinking about the fabric of the company and the way we build the product and the way we build our processes internally.
The first best answer is yes, we wish we had started now.
Second best answer is like, let's go do something about it and change the way we do things, right?
And I think a lot of our approach in terms of like adopting AI has also been, you know, how do you pause and say,
okay, like there is a discontinuity in the, not just in how we solve the problem, but on what the definition of the problem actually even is and sort of take a step back and rethink it.
And, you know, like there's like millions of examples of that.
But, you know, one example, which is kind of funny is, you know, we're redesigning our KYC process.
Like whenever we onboard a customer, we have to do all these checks to KYC the customer.
And KYC historically is something that you can automate like 80% of it, 20% is manual.
And of course, the original impetus for anyone is that it's with an agent that does it.
Yes, we can go do that.
But what we decided to do is actually say, let's redesign the entire process end-to-end.
And then what we redesigned is the entire onboarding process.
And when you redesign the entire onboarding process, what you realize is there's a very important thing that happens in the beginning of the funnel, which is deal qualification.
Like, is this customer even remotely qualified to be a Brex customer?
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