Penelope Chilvers

speaker

500 appearances 1 recordings 1 series first heard Feb 2026 last heard 2 Feb

Penelope Chilvers’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.

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James Reed: all about business · 64. How to convert visibility into sales and long-term growth | Penelope Chilvers · 2 Feb 2026 podcast

of producing clothing.

In the winter we'll be focusing on outerwear to go with our outdoor boots and party wear to go with our party shoes.

Basically what I've started designing

is full looks, head to toe, starting with the feet.

Ground up.

I know how our customers wear our shoes.

So I know the kind of customer that buys a party shoe from us.

And I probably know what kind of dress you might like to wear with it.

Or what jackets you might like to wear with our inclement boots, which are our best-selling waterproof long tassel boots, like the ones that we were talking about earlier that Catherine wears.

So I'm really enjoying this stage.

It's absolutely fantastic for me as a creative to be able to think about the full outfit from, you know,

Toe to head.

It absolutely is.

Starting very small.

What's very small?

It's a bit like starting the business again.

What's very small?

Well, in SKUs.

So we have probably 120 SKUs a season in our footwear.

And in our clothing, we have started with, in the first season, I think we had 30, and we got to 60.

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