Peter Holt
speaker
441 appearances
2 recordings
1 series
first heard Aug 2021
last heard Mar 2022
Peter Holt’s voice in public audio — every appearance, attributed to the second.
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Appearances
Franchise Today · Peter Holt: Adjustments are the Norm, at the JOINT Chiropractic! · 18 Aug 2021
podcast
He knew exactly Car Practice, he was a great doctor.
And he had this brilliant idea of how to deliver it in a in a retail setting and make it on very affordable and accessible and and the market loved it.
Where he failed was the inability to understand the model of franchising
Right.
Create that structure that would allow him to unleash the real power of his business model.
I'll tell you, there's there's a couple things.
And first of all, it's kind of chiropractic's been around forever.
It's been around since actually we just celebrated 125 years of chiropractic being in existence.
And and historically, like again, I'm a baby boomer and chiropractic's had kind of a a negative feeling about it.
It's stigma, is this quackery?
Is this real medicine?
And so there's a lot of stigmas associated with the chiropractic, especially baby boomers and older.
And so that our revolution is not in
Changing chiropractic care in any way for the consumer, that what we're really doing is providing it in that retail setting.
Internally.
It's accessible, it's affordable, it's approachable.
So you you maybe didn't even know that you thought about going to a chiropractor, but you've been going to your daily youth, you where you get your haircut or buy a frozen yogurt.
And oh my gosh, there's the joint.
That's not cannabis, that's chiropractic.
All go in.
Showing 261–280 of 441 · page 14 of 23
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