Peter Holt

speaker

441 appearances 2 recordings 1 series first heard Aug 2021 last heard Mar 2022

Peter Holt’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Peter Holt: Adjustments are the Norm, at the JOINT Chiropractic! · 18 Aug 2021 podcast

And so in our case, by making people aware more than anything else, is once they use it, guess what?

They tell their friends, guess what?

They go online, they're doing their search.

Oh, this is great.

And so we're seeing that's so much what's driving the growth of this company is that more and more people are aware of chiropractic, how to access it.

And when they do, they keep coming back.

Well, it's a great question.

If you look at our franchise base, um, and this is actually some of the the the challenges we face on the franchise sales side, because if you're interested in buying a franchise and you don't really know what to do and you're gonna kinda be attracted to what's important to you, and that no one thinks, Oh my gosh, you know, chiropractic, that's gotta be franchised, right?

So that's so they never are like, What?

You're franchising chiropractic care?

What does that mean?

And then at that same time if they get over

That hurdle, you're like, oh, of course, I've got to be a doctor if I'm gonna be a franchisee of chiropractic care, right?

Well, it turns out that 25% of our network is in fact the doctor of chiropractic.

But also, so that means 75% is the business person that is hiring the doctor.

And so when I would say, when I'm looking at the most successful franchisees we have, and I have this conversation with our doctors all the time, because if anybody can run a great claim, that's the individual performance is that exactly that.

Anybody?

But when we're talking about a

System.

Talking about a network of corporate units versus franchise units or franchise units that are owned and operated by doctors versus owned and operated by the business people.

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