Peter Holt

speaker

441 appearances 2 recordings 1 series first heard Aug 2021 last heard Mar 2022

Peter Holt’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Peter Holt: Adjustments are the Norm, at the JOINT Chiropractic! · 18 Aug 2021 podcast

The other thing that we're seeing is that we don't know where the top of this business model is.

When you're continually seeing these these incredible comps, you don't know the top of your model.

Again, our concept is it's main it's membership based.

So most of our patients join as a member.

We have a variable rate depending on the market.

Say they're gonna be fifty-nine, sixty-nine, or seventy-nine dollars a month.

For that, for the monthly fee, you get four adjustments.

If you need additional adjustments during that month, it's ten dollars until your next month kicks in.

And about eighty-five percent of the sales of the average unit is generated from membership.

So that's obviously a huge piece of the business.

Now you've been to a chiropractor and you can kind of

Like I've been to chiropractors for over 30 years, and that's not why I have the job, but it's given me a really interesting point of view from the patient's perspective.

And in the traditional way, I'd use my chiropractic is that what do I do?

I make an employment, I go in, if it's the first time, I'll probably get an x-ray.

They'll offer me hot pads, cold pads, muscle stems, supplements, pillows, all these things.

And quite frankly, I always thought they were doing that because they really cared about my health.

realize now is it's far more about the average doctor who's going to see 20 patients a day and he's got to click off as many points on that insurance form that he can you know to make a value for him.

And now in the joint we only do carbrecty care.

And so by doing so if you're coming in for the first time you're going to get a consultation, an examination, let's say you came in with lower back pain and they did an adjustment.

So that whole experience is going to be probably 15-20 minutes and then it's going to cost $29.

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