Peter Shankman

And I really want people to learn from them.

It's for me, it's not about, uh, I'm not doing it for the, uh, for the, uh, for the money I'm doing it because I really believe there's a lot of things people can learn and their conferences conferences nowadays are just way too expensive.

Well, that's a given.

But yeah, it's too hot in my office.

Now, what's annoying me right now?

What's annoying me in the marketing world?

I think the people who... Companies who still believe that it's about advertising, marketing.

It's about... It's a...

Companies still believe it's about them telling people how awesome they are, when in fact that doesn't work.

No one cares how awesome you are if you're the one that has to tell them.

I try to explain this to CEOs, and some of them get it.

Some of them simply do not.

It's the concept of

You know, going into a bar and seeing a woman saying, you know, I am awesome.

You should sleep with me.

You know, and she's going to throw her drink in my face, go back to talking.

Well, yes and no.

Let's come on.

Let's be honest.

The chance of someone saying, shall I sleep with you if I say I am really a great bed, you should come home with me.