Peter Shankman

And I've done a lot of research on this.

That's exactly what's going to happen.

But on the flip side, if I'm sitting there at the bar, and I'm just sitting there playing, I don't know, whatever, Words of Friends, and a girl sees me, holy shit, that's Peter Shankman.

Oh my god, I know him.

You should totally go talk to him.

At the very least, I'm getting her number.

She comes recommended.

The new PR is not public relations, it's personal recommendation.

Favorite business book is, it's twofold.

One is called, well, Raving Fans.

by Ken Blanchard.

And that's all about, um, that's all about essentially that that's what, uh, was the first thing that ever, the first business book I ever read, I read in America online and taught me about the customer.

So I'm a big fan of that.

And the second one is of course, the art of war by Sun Tzu.

And you'd think the two are a complete diametric opposite because one is about how to win at everything.

The other is about how to be nice about everything.

But I, my logic is if you are nice, you don't need to fight all the time.

I have been a fan of Richard Branson since day one because I do believe that he really does want to make the world a little bit better.

And it's fascinating to see it.

From a negative side, I'm also learning everything I can about the CEO of Uber, the founders of Uber.