Phillip Jackson

speaker
369 appearances 1 recordings 1 series first heard Jan 2026 last heard 12 Jan

Phillip Jackson’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
1 · Jan OctJan 26AprJulnow

Recordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.

Appearances

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You kind of feel it emotionally.
Oh, yeah.
And I can I definitely can spot AI writing now.
It has a cadence to it.
It has like tropes.
And there's something, I bet you were a couple years away from also being able to recognize AI-generated site experiences.
And that's where I think we're heading.
There's this level of personalization where the site experiences will be generated en masse as like...
a custom site or a custom site experience one-to-one just for you.
I believe that that's not personal, that it's probably going to be impersonal.
Now, that being said, we are in a moment where
A lot of brands depend on distribution from things like Meta and they spend a tremendous amount of money on platforms like Meta to drive traffic to ill-performing pages and ill-performing sites and landing pages that do not reflect the promise that was made in the ad creative that brought them there.
So I do think that there is a period of time where we can drive more personalization.
I'm using air quotes, but we can drive more personalization that's more personal to what the intent was and not necessarily the first name of the person, that lazy personalization.
Now, the long term here is people feel very personal now.
and feel like they have a personal relationship with the brand when the product helps them.
And so I think we always forget that like building a better product is also extremely personal, but I digress.
Um,
I feel like I'm being very long-winded on your show, so I'll take my leave.
We can't do that yet.
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