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Pietari Suvanto

๐Ÿ‘ค Speaker
131 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

companies that put money on modern marketing technologies, companies that have, there's a signal that they are growing, that they are going into new markets.

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

I would search for companies like that.

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

We have a very good hit rate on those segments and those parameters.

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

When you find a company that fits that, what do you do though?

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

uh well then what then what we do uh in in uh here in the nordics uh and in in amsterdam we we call them and we say that i think this would be good for you because the reasons one two three so basically that's how we do it and do you have them like go view their own listing first and then it and then you say hey you want more like this pay 400 bucks a month

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

Yeah, so we have in, you can check, of course they can check how their company looks in our system without the demoing, but we demo the service and then it's sort of a buy and try way.

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

So we say that this costs the 400, 500 euros per month.

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

And then if you want to try it, then we pitch why they should do it.

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

So that's basically, it's a very typical demoing, a way of demoing, yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

It's pretty typical how it is organized in SaaS.

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

So around 60-70% are in sales and the rest of them are in product development.

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

So it's around 50-60% in sales, marketing, support, CS, and the rest of them are in product development.

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

Uh, it's around one.

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

Uh, it's around.

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

So if, uh, it's, it's, uh, around 3000 euros that it costs to acquire a new client.

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

So we've calculated the amount.

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

I mean, if you ever, if we count our average,

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

average paying client, what the lifetime value is.

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

I mean, if we just calculate the turnout, it will be somewhere around 20,000, 30,000 euros, of course.

SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto

But we don't have history that much around it because we are so young company, so the big renewal basis, the first really big renewal base was just actually on December.