Pietari Suvanto
๐ค SpeakerAppearances Over Time
Podcast Appearances
companies that put money on modern marketing technologies, companies that have, there's a signal that they are growing, that they are going into new markets.
I would search for companies like that.
We have a very good hit rate on those segments and those parameters.
When you find a company that fits that, what do you do though?
uh well then what then what we do uh in in uh here in the nordics uh and in in amsterdam we we call them and we say that i think this would be good for you because the reasons one two three so basically that's how we do it and do you have them like go view their own listing first and then it and then you say hey you want more like this pay 400 bucks a month
Yeah, so we have in, you can check, of course they can check how their company looks in our system without the demoing, but we demo the service and then it's sort of a buy and try way.
So we say that this costs the 400, 500 euros per month.
And then if you want to try it, then we pitch why they should do it.
So that's basically, it's a very typical demoing, a way of demoing, yeah.
It's pretty typical how it is organized in SaaS.
So around 60-70% are in sales and the rest of them are in product development.
So it's around 50-60% in sales, marketing, support, CS, and the rest of them are in product development.
Uh, it's around one.
Uh, it's around.
So if, uh, it's, it's, uh, around 3000 euros that it costs to acquire a new client.
So we've calculated the amount.
I mean, if you ever, if we count our average,
average paying client, what the lifetime value is.
I mean, if we just calculate the turnout, it will be somewhere around 20,000, 30,000 euros, of course.
But we don't have history that much around it because we are so young company, so the big renewal basis, the first really big renewal base was just actually on December.