Pieter Levels
speaker
696 appearances
1 recordings
1 series
first heard Aug 2024
last heard Aug 2024
Pieter Levels’s voice in public audio — every appearance, attributed to the second.
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I think it's true, but the problem is with these hotels, it's the same with the airline industry. Why does every airline website suck when you try to book a flight? It's very strange. Why does it have to suck? Obviously, there's competition here. Why doesn't the best website win? What's the explanation for that?
Man, I thought about this for years, so I think it's like, I have to book the flight anyway. I know there's a route that they take, and I need to book, for example, Qatar Airlines, and I need to get through this process. Yeah. And with hotels, similar, you need a hotel anyway. So do you have time to like figure out the best one?
Not really, you kind of just need to get the place booked and you need to get the flight and you'll go through the pain of this process. And that's why this process always sucks so much with hotels and airline websites and stuff, because they don't have any incentive to improve it.
Because generally, only for like a super upper segment of the market, I think, like super high luxury, it affects the actual booking, right?
Yeah.
Yeah, but I would work there just to fix it for myself, you know?
I think it's money. Do you know booking.com? Sure. So it's a booking. It's the biggest booking website in the world. It's Dutch actually. And they have teams, because my friend worked there. They have teams for a specific part of the website, like a 10 by 10 pixels area where they run tests on this.
So they run tests like, and they're famous for this stuff like, oh, there's only one room left, right? With this red letters, like one room left, book now. And they got a fine from the European Union about this. Kind of interesting. So they have all these teams and they run the test for 24 hours.
They go to sleep, they wake up next day, they come to the office and they see, okay, this performed better. This website has become a monster, but it's the most revenue generating hotel booking website in the world. It's number one.
So that shows that it's not about like user experience, it's about like, I don't know, about making more money and you know, not every company, but you know, if they're optimizing, it's a public company, if they're optimizing for money.
Yeah, but it's always startups. They start with disrupting, like booking all startups in 1997. And then they become like the old shit again. Like, you know, Uber now starts to become like a taxi again, right? It was very good in the beginning. Now it's kind of like taxis now in many places are better. They're nicer than Ubers, right? So it's like this circle.
Remember the forms would delete, you could click next submit and it would 404 or something where your internet would go down, your modem. Yeah, man.
I'm so happy the form stays in Google Chrome now when something goes wrong. So Google, somebody at Google improves society with that, right?
Yeah, but I mean, Apple does this. Like I started in business school, Apple does competing product teams that operate as startups. So it's three to five people. They make something. They have multiple teams who make the same thing. The best team wins. So I think you need to emulate a free market inside a company to make it entrepreneurial.
And you need entrepreneurial mentality in a company to come up with new ideas and do it better.
Yeah, I tried to learn virtual reality because I was like, this was like same as AI. It came up suddenly like 2016, 2017 with I think HTC Vive, these big VR glasses before Apple Vision Pro. And I was like, oh, this is going to be big. So I need to learn this. So I know nothing about 3D. I installed like, I think Unity and like Blender and stuff.
And I started learning all this stuff because I thought this was like a new, you know, nascent technology that was going to be big. And if I had the skills for it, I could use this to build stuff. And so I think with learning for me, it's like, I think learning is so funny because people always ask me like, how do you learn to code? Like, should I learn to code? And I'm like,
I don't know, like every day I'm learning, it's kind of cliche, but every day I'm learning new stuff. So every day I'm searching on Google or asking now ChatGPT how to do this thing, how to do this thing. Every day I'm getting better at my skill. So you never stop learning. So the whole concept of like, how do you learn? Well, you never end. So where do you want to be?
Do you want to know a little bit? Do you want to know a lot? Do you want to do it for your whole life? So I think taking action is the best step to learn. So making things happen. Like, you know nothing, just start making things. Okay, so like how to make a website, search how to make a website. Or nowadays you ask JetGPT, how do I make a website? Where do I start?
It generates code for you, right? Copy the code, put it in a file, save it, open it in Google Chrome or whatever. You have a website. And then you start tweaking with it and you start, okay, how do I add a button? How do I add AI features, right? Like nowadays. So it's like by taking action, you can learn stuff much faster than reading books or tutorials.
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