PJ Coffey

So yeah.

So waiting to see some of the ones that came out.

I can't remember if Into the Motherlands broke a million dollars, but that has been in what we shall characterize as development hell for the best part of five years now.

So, yeah, nice to see that one out.

Occasionally drop me an update just to remind me that they exist.

But they always start off saying, oh, we don't want to constantly update you with no news.

Because a million is a magic number.

Yes.

It attracts a lot of attention.

But how has the 900, not quite a million, gone?

Is there just a peak where you're making a million or you're only making half a million?

Or is there like, yeah, what's the distribution?

But that's a lot of work.

I don't know.

and how much of it is due to people like Backerkit sprinkling some magic Kickstarter dust onto various projects that they'd like the look of and propelling them into the stratosphere with the power of advertising.

you know number of backers sometimes less people to back it exactly exactly it's all funnels think of it as funnels people have to see the ad they have to click through the ad they have to pledge and it's that pledge that then makes a difference so it's like every you lose about I don't know 90% of people on each each step through

Well, famously, Shudder Doc did itself break a million dollars.

So I don't know if we're talking about like a real micro-project here.

£200 or what have you, yeah.

It looks good.