Prof. Brad Bushman

Yeah, we'd found an increase in narcissism. And I looked at the data about 25 different times to make sure. And that's what we found.

I mean, right now, what it looks like is that grandiose narcissism is going down.

Okay, so this is the historical... Holy smokes. Just let me get my history face on.

We were in a basement office. They shoved three of us in there. We had a little bit of light that came through the Cleveland window that we had cut into the basement and we'd talk in our swivel chairs.

We were in a period culturally in about 2000 that was just the most over the top self-promotional kind of culture you could imagine with the reality television show culture and other things along those lines. So it was just a very, it's kind of a very in your face cultural moment.