Professor Colin O'Gara

speaker

85 appearances 1 recordings 1 series first heard Jul 2026 last heard 24 Jul

Professor Colin O'Gara’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Taking Stock · Gen X working blues, Prediction Markets and Burnham's economic headaches · 24 Jul 2026 podcast

I mean, there was a debate at one stage as to whether this was gambling, a bit of a ridiculous debate, actually.

Because it's absolutely, I mean, it was absolutely clear that what is happening here is there's a lure of improving your financial situation, particularly towards young men.

And inherent in that message is you don't have to graft, you don't have to work hard for success.

for things in life and they'll come your way if you do this and the sports betting advertising real raw form of sports betting in the states is focused on this it usually presents a young man in a very expensive car and another man comes up knocks on the window the window rolls down and they get into a conversation about how how he's able to afford the car and then the sports betting app is presented the

advertising around Calci and Polymarket in the States around the World Cup was incredible, I believe.

I mean, you had the full Argentinian team alongside these products, and in some cases, Messi alongside these products.

So, really, this is a repetition of what we had with celebrity endorsement of sports betting in Ireland and the UK over the last two decades, particularly the last ten years, and

And what it essentially does is it embeds in young people's heads that there is no difference between sport and gambling.

And what we're seeing now is this further proliferation is that gambling is further being normalized.

And everything, there's this financialization of everything.

So everything becomes monetized.

And can I win a few quid off this or that?

Ultimately, what this does is it tries to portray a message that the lure is going to lead you to win money.

The reality with all betting and all gambling is that only a very few win and the vast majority lose.

Well, it's multifactorial.

I mean, the evidence would support that there's modelling within the home, that there is a... If there is gambling going on within the home, that there's a higher chance of problematic gambling in a child later on in life.

The other piece is that what we're dealing here with is biologically driven brain diseases.

And this is probably the less...

well understood part of this whole picture.

Some people are genetically predisposed when they're exposed to these products to developing addiction.

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