Professor Tim Spector

What about this?

Was that cornflakes or something?

Cornflakes, yes.

So they would be something I would regard as highly processed and probably a moderate risk.

At Zoe, we've created a new scale because in the past, we'd have grouped all of these together as the same.

But I think we now need to think of these as zero, mild, moderate, high risk, depending on whether they have them.

What about this?

That would be high risk, okay, because this is designed by the people that make them.

It's got preservatives in it, so this will be the same in a week's time, right?

We can still be playing with it.

It's not going to change or get moldy.

It's got emulsifiers to keep it together.

It's got extra sugar in it.

It'll have a really amount of salt in there probably and sugar and –

I've got some fat in here.

So it'll be hyperpalatable.

What does that mean?

That means that you can eat a lot of it before you get full.

So it makes you overeat.

Yeah, and it's got a special structure that's different that also means that it takes very little chewing.