Raaz Herzberg

speaker

1,806 appearances 2 recordings 2 series first heard Dec 2025 last heard 12 Dec

Raaz Herzberg’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Dec 2025 with 2.

Appearances

newest first · ▶ plays the moment

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch · 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg · 12 Dec 2025 podcast

It's not that okay in product, by the way.

But in marketing, it's fine because let's say that this booth would have been the weirdest thing ever.

Okay, I would have never done it again.

And people would have rolled their eyes at me, but there's no harm there for good or something.

I'm not ruining something.

I think one of my biggest mistakes early on was that I had no real understanding of product marketing and its role.

I spent my career on the engineering and product side, never on the go-to market side.

And product marketing is this weird animal that's in between.

And being on the product side, it was never sure.

I mean, I almost thought of them as ignorantly, right?

That was because I was ignorant about the role, but I thought of them almost like the team that writes the blogs, you know, when you launch the thing.

that's really that was my perception and i couldn't have been more wrong and i i joke about it today was my head of pmm jung which is incredible the smartest woman on this planet and she remembers the day i met her at wiz and at that point i was still on the product team i had nothing to do with marketing and i kind of asked her so your job is writing the blogs right that's what i was that was that was my perception of product marketing what did she say she felt the gap

I couldn't have been more wrong.

And I've learned how much of an important function it is to bring something to market.

And I've been very humbled by being able to learn a lot from her as well about the role.

I have a hard time pinpointing to one mistake.

I think if I look at it at a broader company level, the one time where we made something that was a major shift for us was very early on.

We started initially from a very different idea and we pivoted to what is now Wiz.

It was the early days when we had this idea around network security.

Wiz was actually called at the beginning Beyond Networks.

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