Raaz Herzberg

I know very little about marketing.

I know very little about marketing.

My only marketing ever role has been as part of Wiz.

My only marketing ever role has been as part of Wiz.

I don't think I could do marketing at any other company.

I don't think I could do marketing at any other company.

I think it comes from really, really knowing the domain, really knowing the customers, really knowing the pain points, really knowing the tech, really knowing the before and after that Wiz brings to organizations.

I think it comes from really, really knowing the domain, really knowing the customers, really knowing the pain points, really knowing the tech, really knowing the before and after that Wiz brings to organizations.

I think when we think of marketing at companies and startups, it comes with all those skills,

I think when we think of marketing at companies and startups, it comes with all those skills,

scary words and terms and pipelines and mqls and sqls and like a ton of things where for me because i didn't know marketing actually i had the privilege of being removed from that and being like what are we trying to solve right i have a product i can explain to you in english very clearly why it's amazing and what is it before and what is the after of using the product and i feel confident that if you try my product out it's going to be incredible and i know who's buying my product

scary words and terms and pipelines and mqls and sqls and like a ton of things where for me because i didn't know marketing actually i had the privilege of being removed from that and being like what are we trying to solve right i have a product i can explain to you in english very clearly why it's amazing and what is it before and what is the after of using the product and i feel confident that if you try my product out it's going to be incredible and i know who's buying my product

So it's just about how do I tell that to the right audience that's buying my product?

So it's just about how do I tell that to the right audience that's buying my product?

And then I'm going to use any channel in my possible imagination, and I'm happy to try anything to make it work, right?

And then I'm going to use any channel in my possible imagination, and I'm happy to try anything to make it work, right?

And the thing about marketing is you don't have to be so careful.

And the thing about marketing is you don't have to be so careful.

I came from product, and in product you have to be very careful, meaning every decision you make, it's forever.

I came from product, and in product you have to be very careful, meaning every decision you make, it's forever.