Raaz Herzberg

speaker

1,806 appearances 2 recordings 2 series first heard Dec 2025 last heard 12 Dec

Raaz Herzberg’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Dec 2025 with 2.

Appearances

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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch · 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg · 12 Dec 2025 podcast

And we would talk to CISO security teams and we would kind of pitch them on this network idea.

And I think we were kind of convincing ourselves that it was something they were interested in.

And we got feedback like, oh, it's interesting.

We'd love to talk again, but we couldn't get to that next step.

And I think that was at the beginning, like until we pivoted, I felt like that was a big learning of a mistake where we

we were kind of trying to push something hard without really feeling, you know, the pull back, but we were maybe convincing ourselves a bit that we were feeling the pull back.

So that, I think, learned me that when there's an error, that there's a lot of friction or something maybe not to push harder.

I think brand is underrated, meaning people spend a lot of time doing things that will impact a number on the board deck, like pipeline numbers.

And having now learned this whole domain from the inside, pipeline numbers are

it's very hard to know what they mean.

I mean, I always think about when the board members look at the pipeline numbers, every company measures attribution so differently.

And you work really hard to change a number, and you can build a team that's obsessed with that number.

But at the end of the day, I think sometimes things that are very hard to quantify

like brand, are actually the things that matter most.

I think people buy things.

And at the end of the day, I think enterprise is also people buying things.

It's a person at the end that buys something.

And the brand matters a lot.

I mean, when you now go to buy a phone, you don't start comparing the specs, right?

You just know what you're going to buy because you're like, well, that's the best one.

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