Rabbi Aryeh Lebowitz

The Mishabru is pretty clear in Simmon Shin, which is a simmon about Malav Malaka, that it's not the same level Chiyuv as the three sudus of Shabbos, because that has an esmachta from a posuk,

And this does not.

And therefore, if you don't have enough food for three meals on Shabbos and the Melech HaMalka, three meals on Shabbos would take precedence over Melech HaMalka.

Nevertheless, in the Tosefes Meisarav, it says that the wife of the Vilnagon once was makabal on herself to fast a hafzaka, which means she was mafzik b'shu d'shlishes, and right away she went to sleep afterwards.

And the Gra found out about it,

And he says that he woke her up and he said, no, no, you've got to eat Malava Malka.

And she woke up and ate Malava Malka.

Now, the idea that people aren't careful about this is not new.

The Prima Gaddam writes in Simen Shin, in Eishal Avram, Sivkat Nalav, ובאבונוסנו הרבים, בצוק העתים, אינו סמכן, ורוי אלמי שכננו אשם לסוסוד, ומסיישב זלחל מןה.

He says, unfortunately, with the distressing times we live in, some people are not careful about this.

We ought to be careful about it.

The Aruch HaShulchan, likewise, Rabim ein nisharim besudazu.

V'amakeima, v'amakeima, schoro meruba.

that a lot of people aren't careful about it, and therefore when you choose to, yes, be careful about it, there is great, great reward in doing so.

All Yirei Elohim go out of their way to try to have a gazayas of Malav HaMalka.

And Yichav Edas, Rav Vad Yireitz, Chalik Da'al Zim L'Chavei, and Mikan Tochachas Megul, Le'Elem She'inam Nisarim, L'Kaim Sudur V'Yis Ka'al Ochah,

I'm giving explicit Musa to those who don't observe the love of Malchah.

They say, it's only a Midas Hasidus.

Not correct!

Especially if you believe what the Zohar says, that if you don't fulfill Sudur Aviyas, it's as if you didn't fulfill Sudur Shlishas either.